3 min read

Retail Media Networks: The Next Revenue Generator for Grocers!

3 min read

The Perfect Pitch. Is There One?

Dec 14, 2021
2 min

Stop Selling and Start Sharing

As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...

2 views0 comments

Dec 7, 2021
2 min

BRANDING

Consumers Want Brands That Unite

Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and who or what is wrong....

5 views0 comments

Regional Company’s Product Promotion Through Influencers

Nov 30, 2021
2 min

BRANDING

Regional Company’s Product Promotion Through Influencers

Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when brands would...

5 views0 comments

AI and the New Era of Conversational Marketing

Nov 16, 2021
2 min

COMMUNICATIONS

AI and the New Era of Conversational Marketing

Conversational marketing enables brands to communicate with existing customers and prospective leads in a way that is much more...

3 views0 comments

A3 Media Launches SocialShelf® at Select GIANT Stores

Nov 9, 2021
2 min

BRANDING

A3 Media Launches SocialShelf® at Select GIANT Stores

PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud to...

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Establishing a Target Audience, It’s Easier Than It Sounds!

Nov 1, 2021
2 min

PLANNING

Establishing a Target Audience, It’s Easier Than It Sounds!

Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...

5 views0 comments

Marketing and Media: Doing it Right Means in the Proper Order!

Oct 25, 2021
4 min

NEGOTIATIONS

Marketing and Media: Doing it Right Means in the Proper Order!

Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...

9 views0 comments

Oct 18, 2021
3 min

BRANDING

Maybe It’s Mirror Time!

Do you remember the Discover Card commercial with the burly bearded Slavic customer service man, picking up the phone and saying, “hello,...

2 views0 comments

Oct 11, 2021
2 min

DIGITAL & MOBILE

To Sell or Not to Sell?

Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It takes a lot of...

2 views0 comments

Oct 4, 2021
3 min

COMMUNICATIONS

A Sales Team and Not a Sale in Sight!

In my ongoing series discussing salespeople (see prior blogs), I would like to again discuss the personal disconnect many sales teams...

2 views0 comments

Sep 27, 2021
3 min

BRANDING

Advertise in Earnest

Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense to...

2 views0 comments

It Takes Much More Than a Sales Deck to Make a Good Salesperson!

Sep 20, 2021
2 min

COMMUNICATIONS

It Takes Much More Than a Sales Deck to Make a Good Salesperson!

It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for possibly the “lead...

2 views0 comments

Sep 13, 2021
2 min

COMMUNICATIONS

You Have Mail

A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than 306 billion emails...

2 views0 comments

By Educating Consumers, Regional Companies Can Grow Their Business

Sep 6, 2021
2 min

BRANDING

By Educating Consumers, Regional Companies Can Grow Their Business

Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing...

4 views0 comments

Regional Companies Must Monitor Traffic Delivery

Aug 30, 2021
2 min

NEGOTIATIONS

Regional Companies Must Monitor Traffic Delivery

It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of ad trafficking and...

3 views0 comments

Aug 23, 2021
2 min

BRANDING

Playing the Advertising Game

The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...

2 views0 comments

Misleading Ads Vs. Persuasive Ads. There is a Big Difference!

Aug 16, 2021
2 min

BRANDING

Misleading Ads Vs. Persuasive Ads. There is a Big Difference!

No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...

12 views0 comments

Automation is Missing Three Key Components!

Jul 26, 2021
3 min

COMMUNICATIONS

Automation is Missing Three Key Components!

There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen, lead generation companies...

2 views0 comments

A Real-Life Lesson of Traditional Media’s Effectiveness!

Jul 19, 2021
2 min

DIGITAL & MOBILE

A Real-Life Lesson of Traditional Media’s Effectiveness!

For the past decade it seems all we hear about is the virtues of digital media and the death of traditional media. Just to be clear, I...

2 views0 comments

“Listen Up!” Podcasts Are a Medium Worth Tuning Into!

Jul 12, 2021
2 min

COMMUNICATIONS

“Listen Up!” Podcasts Are a Medium Worth Tuning Into!

Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British audio and TV...

2 views0 comments

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FRANK GUSSONI

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Retail Media Networks: The Next Revenue Generator for Grocers!

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