3 min read

Deepfake Ads, When Technology Outpaces Intelligence

3 min read

It's What You Learn After You Know It All That Really Counts Part 2

Jan 4, 2022
2 min

Regional Companies Should Eye Media Balance Before Reach & Frequency

Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target...

13 views0 comments

Lazy and Stupid is No Way to Go Through Life, Kid!

Dec 28, 2021
3 min

BUDGET

Lazy and Stupid is No Way to Go Through Life, Kid!

I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too dumb to know better! So, let...

7 views0 comments

SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands

Dec 22, 2021
2 min

BRANDING

SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands

Written by Jessica Infante – Dec. 22, 2021 at 9:54 AM Original article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf,...

3 views0 comments

The Art of Traditional Regional Media Isn't A DSP!

Dec 21, 2021
3 min

PLANNING

The Art of Traditional Regional Media Isn't A DSP!

Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer was the...

22 views0 comments

Dec 14, 2021
2 min

BRANDING

Stop Selling and Start Sharing

As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...

4 views0 comments

Dec 7, 2021
2 min

BRANDING

Consumers Want Brands That Unite

Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and who or what is wrong....

13 views0 comments

Regional Company’s Product Promotion Through Influencers

Nov 30, 2021
2 min

BRANDING

Regional Company’s Product Promotion Through Influencers

Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when brands would...

21 views0 comments

AI and the New Era of Conversational Marketing

Nov 16, 2021
2 min

COMMUNICATIONS

AI and the New Era of Conversational Marketing

Conversational marketing enables brands to communicate with existing customers and prospective leads in a way that is much more...

5 views0 comments

A3 Media Launches SocialShelf® at Select GIANT Stores

Nov 9, 2021
2 min

BRANDING

A3 Media Launches SocialShelf® at Select GIANT Stores

PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud to...

9 views0 comments

Establishing a Target Audience, It’s Easier Than It Sounds!

Nov 2, 2021
2 min

PLANNING

Establishing a Target Audience, It’s Easier Than It Sounds!

Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...

7 views0 comments

Marketing and Media: Doing it Right Means in the Proper Order!

Oct 26, 2021
4 min

NEGOTIATIONS

Marketing and Media: Doing it Right Means in the Proper Order!

Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...

11 views0 comments

Oct 19, 2021
3 min

BRANDING

Maybe It’s Mirror Time!

Do you remember the Discover Card commercial with the burly bearded Slavic customer service man, picking up the phone and saying, “hello,...

4 views0 comments

Oct 12, 2021
2 min

DIGITAL & MOBILE

To Sell or Not to Sell?

Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It takes a lot of...

7 views0 comments

Oct 5, 2021
3 min

COMMUNICATIONS

A Sales Team and Not a Sale in Sight!

In my ongoing series discussing salespeople (see prior blogs), I would like to again discuss the personal disconnect many sales teams...

4 views0 comments

Sep 28, 2021
3 min

BRANDING

Advertise in Earnest

Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense to...

3 views0 comments

It Takes Much More Than a Sales Deck to Make a Good Salesperson!

Sep 21, 2021
2 min

COMMUNICATIONS

It Takes Much More Than a Sales Deck to Make a Good Salesperson!

It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for possibly the “lead...

3 views0 comments

Sep 14, 2021
2 min

COMMUNICATIONS

You Have Mail

A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than 306 billion emails...

4 views0 comments

By Educating Consumers, Regional Companies Can Grow Their Business

Sep 7, 2021
2 min

BRANDING

By Educating Consumers, Regional Companies Can Grow Their Business

Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing...

8 views0 comments

Regional Companies Must Monitor Traffic Delivery

Aug 31, 2021
2 min

NEGOTIATIONS

Regional Companies Must Monitor Traffic Delivery

It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of ad trafficking and...

5 views0 comments

Aug 24, 2021
2 min

BRANDING

Playing the Advertising Game

The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...

3 views0 comments

2 3

4

5 6

CONNECT WITH ME

FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.

LET'S BE FRANK VIDEOS

SUBSCRIBE TO THE BLOG

YOU MAY HAVE MISSED

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All Part 2

It's What You Learn After You Know It All That Really Counts Part 1

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

CONNECT WITH ME

LET'S BE FRANK VIDEOS

SUBSCRIBE TO THE BLOG

CATEGORIES

POPULAR POSTS

YOU MAY HAVE MISSED

FRANK GUSSONI
PRESIDENT & FOUNDER, A3 MEDIA

2821 Delta Lane
Trooper, PA 19403
(610) 631-5500

Copyright © All rights reserved by Franks-Take.com

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

CONNECT WITH ME

LET'S BE FRANK VIDEOS

SUBSCRIBE TO THE BLOG

CATEGORIES

POPULAR POSTS

YOU MAY HAVE MISSED

FRANK GUSSONI PRESIDENT & FOUNDER, A3 MEDIA

2821 Delta Lane Trooper, PA 19403 (610) 631-5500 Copyright © All rights reserved by Franks-Take.com

FRANK GUSSONI
PRESIDENT & FOUNDER, A3 MEDIA

2821 Delta Lane
Trooper, PA 19403
(610) 631-5500

Copyright © All rights reserved by Franks-Take.com