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  • Frank Gussoni

Craft Brewers Looking to Begin Advertising Should Check This Out!

Updated: Jul 26, 2023


Everyone knows that the craft brewery industry is booming, but increasing sales has become extremely challenging. Although we see many local breweries closing, there are almost twice as many breweries that are opening to replace the number of those that have closed.


With the brewery industry landscape more popular and competitive, marketing is the best way to get your brewery on the map. Here are some ideas to help you build a stronger marketing strategy for your craft brewery, no matter what your budget may be.


Word of mouth is one of the most effective marketing tools around. You can extend your organic reach by partnering with a few local restaurants and businesses. Even if a local business doesn’t choose to stock your beer at their establishment, they can still be beneficial by teaming up on events or fundraisers. Maybe consider donating beer for the event or offering a discount to get your brand out there.


Consumers of craft beer are big followers of brands on social media because they want to stay on top of the latest product and event news and get an idea of the story or culture behind the brewery itself. If you’re only posting pics of your latest beer creation or your hours of operation, you’re not using social media platforms to their full potential.


Rather than only talking about how great your beer is, talk about the process for naming your beers. You could gain more attention. Post photos of your brewery space and the people working behind the scenes to make your products. Your social media pages are the perfect opportunity to put all of it on display while staying true to the charm of your company’s branding. If you have a small budget to work with, convert some of your more popular posts into targeted social ads to attract new followers and lead them to become loyal customers.


Because there are so many craft breweries out there, the key is to make your brand stand out. You can use your culture to stand apart and differentiate your brands from your competition. People love brands that show their human side. Think about the journey to create your craft brewery. There’s little chance that the road was the same as someone else’s. That makes your story unique, and it’s worth talking about.


If you have a budget to work with, the best way to get your brand information to consumers, on a personal level, is by using Social Shelf!


Social Shelf is an affordable, personalized promotional tool that was developed, with craft brands in mind, to allow you to tell your story in the retail aisles. It delivers a more “social type” of promotion and engages consumers one-on-one. You control your own product budgets and only pay for the views that your products receive. It is a shopper-initiated service that delivers your brand’s custom content right in the aisle, personally to consumers. The service is currently available in over 6,000 retail locations.


Social Shelf is a great way to get started when promoting and marketing your brand’s unique qualities, directly to new consumers, while they are standing in front of the products on the store shelf. Find out more at www.socialshelf.net.

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FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.

Read more about Frank

Contact me at frank@frankstake.com

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FRANK GUSSONI

President & Founder of A3 media. We’re Type A. We transform media from an expense into a smart investment.

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