Jan 2, 20243 min read
Deepfake Ads, When Technology Outpaces Intelligence
It appears we may be about to endure another calamity but this one may be truly epic. As AI has worked its way to the forefront so has...
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Dec 19, 20233 min read
It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
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Dec 12, 20233 min read
It’s What You Learn After You Know It All That Really Counts - Part 1
I’m clearly not the smartest guy in the room. Heading an advertising agency for the past 30 years and buying just a little north or south...
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Nov 28, 20233 min read
Retail Media Networks: The Next Revenue Generator for Grocers!
Retail media networks, or RMNs, are a major trend that grocery store owners cannot afford to ignore. They offer a great opportunity for...
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Nov 14, 20233 min read
The Perfect Pitch. Is There One?
The sales pitch has evolved over the years. It’s not just a pitch anymore, it’s a 100mph fastball. You have only a few minutes to get...
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Oct 24, 20232 min read
Is Brand Consistency Really That Important?
What is brand consistency? Brand consistency means making sure that the way you present your company and what it stands for remains the...
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Oct 17, 20232 min read
The Buzz Phrase for Advertising in 2023 ……. AI!
I receive multiple emails daily with the latest and greatest AI for advertisers and agencies. What is AI? Artificial intelligence (AI) is...
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Sep 26, 20232 min read
The Pros and Cons of Trade Show Investments
Exhibiting your products or services at trade shows can add value to your business. You can meet directly with potential customers and...
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Aug 1, 20232 min read
What’s More Important? Reach or Frequency?
In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...
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Jun 13, 20232 min read
Craft Brewers Looking to Begin Advertising Should Check This Out!
Everyone knows that the craft brewery industry is booming, but increasing sales has become extremely challenging. Although we see many...
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May 2, 20234 min read
Email Marketing: To “Send” or not to “Send” That is the Question
When it comes to creating quality marketing campaigns, email marketing is still a good choice, especially for small business owners. It...
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Apr 4, 20233 min read
5 Good Reasons Why a Regional Company Needs a Customized Media Plan
The best way for a mid-market company to grow their business, is to receive a custom media plan. There are agencies of all sizes....
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Mar 28, 20233 min read
Planning an Outreach Marketing Strategy for Regional Brands is Key
Regional Companies must recognize the importance of creating, maintaining, and rewarding excellent customer relationships to increase...
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Mar 14, 20233 min read
Marketing Focus Has to Shift with the New Consumer Trends!
Marketing has faced countless challenges over the past few years, and consumers now expect brands to provide them with a more...
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Feb 21, 20233 min read
Superbowl vs. AI, Who Really Wins?
Many of you probably watched the Superbowl recently, so you know how it ended. It ended with my team, the Eagles overcoming many things...
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Nov 1, 20223 min read
No Preconceived Notions!
I recently listened to a podcast that described the business rivalry between Häagen-Dazs and Ben & Jerry’s ice cream. The two...
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Oct 25, 20223 min read
Grow Your Brand by Expanding Your Audience!
Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...
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Oct 18, 20223 min read
Programmatic Advertising: The Past, Present & Future!
Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we have...
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Oct 11, 20222 min read
Some Quick Tips on How to Respond to an RFP Without Fear
Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of business owners, RFPs are...
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Oct 4, 20223 min read
The Swing Back to Traditional Advertising
The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums, at least...
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