3 min read

Deepfake Ads, When Technology Outpaces Intelligence

3 min read

It's What You Learn After You Know It All That Really Counts Part 2

Jan 9
3 min

Where’s The Common Sense?

Over the last ten years, we have seen some impressive advances made not only in data science, engineering, and analytics but also in the...

27 views0 comments

What’s More Important? Reach or Frequency?

Aug 1, 2023
2 min

PLANNING

What’s More Important? Reach or Frequency?

In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...

38 views0 comments

Craft Brewers Looking to Begin Advertising Should Check This Out!

Jun 13, 2023
2 min

BRANDING

Craft Brewers Looking to Begin Advertising Should Check This Out!

Everyone knows that the craft brewery industry is booming, but increasing sales has become extremely challenging. Although we see many...

21 views0 comments

Planning an Outreach Marketing Strategy for Regional Brands is Key

Mar 28, 2023
3 min

COMMUNICATIONS

Planning an Outreach Marketing Strategy for Regional Brands is Key

Regional Companies must recognize the importance of creating, maintaining, and rewarding excellent customer relationships to increase...

12 views0 comments

Marketing Focus Has to Shift with the New Consumer Trends!

Mar 14, 2023
3 min

BUDGET

Marketing Focus Has to Shift with the New Consumer Trends!

Marketing has faced countless challenges over the past few years, and consumers now expect brands to provide them with a more...

13 views0 comments

Oct 25, 2022
3 min

BRANDING

Grow Your Brand by Expanding Your Audience!

Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...

4 views0 comments

Programmatic Advertising: The Past, Present & Future!

Oct 18, 2022
3 min

BUDGET

Programmatic Advertising: The Past, Present & Future!

Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we have...

10 views0 comments

Location Based Advertising: Is Anybody Really Out There?

Sep 27, 2022
3 min

DIGITAL & MOBILE

Location Based Advertising: Is Anybody Really Out There?

With consumers requesting more privacy and less sharing and selling of their information, the ability for advertisers to be able to...

20 views0 comments

Mobile Targeting Better Be Missile Accurate, Hitting the Right “Spot”

Sep 13, 2022
3 min

COMMUNICATIONS

Mobile Targeting Better Be Missile Accurate, Hitting the Right “Spot”

We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major increase in mobile app...

6 views0 comments

The Future of Software Automation within Marketing and Media Buying

Sep 6, 2022
3 min

COMMUNICATIONS

The Future of Software Automation within Marketing and Media Buying

AI and Tech are key but not everything! With the inception of new technology features such as Siri, Amazon’s Alexa, Tesla, and others, we...

12 views0 comments

Aug 30, 2022
3 min

COMMUNICATIONS

The Bait Needs to Match the Catch

A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You don’t catch many trout in...

14 views0 comments

The Endless Stream of Streaming Services for Consumers & Advertisers

Aug 23, 2022
3 min

DIGITAL & MOBILE

The Endless Stream of Streaming Services for Consumers & Advertisers

It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been “a thing” with younger...

7 views0 comments

Navigating National Apps Allow Regional Companies to Target Locally

Jul 26, 2022
2 min

DIGITAL & MOBILE

Navigating National Apps Allow Regional Companies to Target Locally

Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking to run an...

10 views0 comments

Jul 19, 2022
2 min

BRANDING

That’s The Way The Cookie Crumbles!

Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...

6 views0 comments

Does the Advertising Industry Need to Pivot Again?

Jun 28, 2022
2 min

PLANNING

Does the Advertising Industry Need to Pivot Again?

Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients. March of 2020 feels like it was...

4 views0 comments

Marketing Connections with Niche Networks

May 31, 2022
3 min

COMMUNICATIONS

Marketing Connections with Niche Networks

Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was...

11 views0 comments

Jeepers Creepers… Don’t Get Too Personal

May 17, 2022
3 min

BRANDING

Jeepers Creepers… Don’t Get Too Personal

The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...

7 views0 comments

May 10, 2022
3 min

BUDGET

The 80/20 Mistake

The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...

8 views0 comments

May 3, 2022
2 min

BRANDING

Regional Businesses Need More Than Performance Marketing to Lift Their Brand

Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand reach, to...

6 views0 comments

There Is More to Advertising Than Great Creative!

Apr 19, 2022
3 min

BUDGET

There Is More to Advertising Than Great Creative!

Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...

4 views0 comments

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FRANK GUSSONI

President & Founder of A3 media.

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Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All Part 2

It's What You Learn After You Know It All That Really Counts Part 1

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

CONNECT WITH ME

LET'S BE FRANK VIDEOS

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PRESIDENT & FOUNDER, A3 MEDIA

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