- Nov 14, 2023
- 3 min
The Perfect Pitch. Is There One?
The sales pitch has evolved over the years. It’s not just a pitch anymore, it’s a 100mph fastball. You have only a few minutes to get...
25 views0 comments
- Aug 16, 2022
- 2 min
Regional Companies Need A Unified Planning & Buying Team
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has...
9 views0 comments
- Jul 5, 2022
- 3 min
Playing the TV/CTV/OTT Media Buying Game
After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...
8 views0 comments
- Mar 1, 2022
- 3 min
Everyone Thinks It’s Easy. It’s Not!
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential clients who truly don’t...
5 views0 comments
- Feb 1, 2022
- 3 min
OMG…My Kingdom for Good Salespeople!
Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work on them and make improvements every day. And...
5 views0 comments
- Oct 26, 2021
- 4 min
Marketing and Media: Doing it Right Means in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
14 views0 comments