Frank Gussoni is the President and Founder of A3 Media.
We’re Type A. We transform media from an expense into a smart investment.
Through unique methodologies and “uncommon sense,” A3 media marketing plans outperform most other agencies and provide clients with a true competitive advantage in the marketplace. The firm develops strategic media plans built on a solid foundation of deep research and logic, consumer market and behavioral insights rarely matched in the industry. A3 media’s strengths are rooted in redefining Industry standards for regional and mid-market size companies. Their media strategies and methodologies have been praised by some of the largest media outlets and are so effective that the results have been studied by Millward Brown, a leader in digital market research. Frank and his team are consistently recognized by their clients for outstanding personal service and superior results.
“I wanted to take time out to acknowledge you and your team for your unmatched knowledge, customer service and support. You and your team have always provided us with the most up-to-date insights and detailed analytics on media spending options that have resulted in amazing results and what we feel is the best ROI in the industry. We have found that your insights and direction have absolutely have been spot on towards helping us hit our target demographics in the most effective and efficient manner possible.”
Frank believes that achieving the competitive advantage for clients includes tough negotiations and smart critical buying, while protecting their budget. A3 media has an extensive multifaceted approach to traffic and accounting which examines every spot and placement through a six-step process ensuring clients that their budget was delivered as promised and designed to filter fraud.
“Your passion for the industry and your culture for protecting every invested dollar as if it were your own is difficult if not impossible to replicate amongst others in our industry.”
Over the last 24 years, Frank has built a solid reputation as a leader in negotiations and strategy while building strong relationships with media outlets in radio, digital, OTT, OLV, TV and OOH.
“Your approach is very interesting and one of the most creative I’ve experienced in my role as a sales manager.”
After studying engineering, Frank began his career as an entrepreneur. As a business owner, he became frustrated with the lack of advertising options available for his small business. He began a quest – speaking to and learning from marketing strategy leaders. Using their advice and wisdom, Frank began advertising his own businesses with significant success. Soon associates solicited his help for their businesses. He was approached by Yuengling Brewery in 1995 to service as the media buyer. From there he has gone on to represent more than 250 companies. Nearly twenty-five years later, Frank has launched new products, introduced national brands, helped small companies become mid-market companies and was instrumental in assisting one retailer grow from its first store to its 500th. He has introduced brands in 20 states setting record breaking industry openings and developed methodologies specifically designed for regional and mid-market companies that continue to deliver impressive results.
If you would like to discuss how A3 media can help your business reach its marketing goals, please send an e-mail or call Frank at (610) 631-5500.
YOU MAY HAVE MISSED
CONNECT WITH ME
LET'S BE FRANK VIDEOS
SUBSCRIBE TO THE BLOG
Terrestrial Radio for Regional Companies
The Pros and Cons of Programmatic Buying for Regional Companies
Why Transparency and Accountability Should Matter to Regional
TV Adjacency Issues Can Be Big Poblem for a Regional Companies
What is The Best Out of Home Marketing for Regional Companies?
4 Tips for Mid-Market Companies with Shrinking Media Budgets
Regional Companies Should Eye Media Balance before Reach & Frequency
3 Things to Remember When Building a Regional Media Campaign
Negotiations Are Crucial to a Mid-Market Company’s Ad Buy