3 min read

Deepfake Ads, When Technology Outpaces Intelligence

3 min read

It's What You Learn After You Know It All That Really Counts Part 2

Apr 4, 2023
3 min

5 Good Reasons Why a Regional Company Needs a Customized Media Plan

The best way for a mid-market company to grow their business, is to receive a custom media plan. There are agencies of all sizes....

17 views0 comments

Marketing Focus Has to Shift with the New Consumer Trends!

Mar 14, 2023
3 min

BUDGET

Marketing Focus Has to Shift with the New Consumer Trends!

Marketing has faced countless challenges over the past few years, and consumers now expect brands to provide them with a more...

13 views0 comments

Programmatic Advertising: The Past, Present & Future!

Oct 18, 2022
3 min

BUDGET

Programmatic Advertising: The Past, Present & Future!

Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we have...

10 views0 comments

Playing the TV/CTV/OTT Media Buying Game

Jul 5, 2022
3 min

BUDGET

Playing the TV/CTV/OTT Media Buying Game

After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...

9 views0 comments

May 10, 2022
3 min

BUDGET

The 80/20 Mistake

The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...

8 views0 comments

Welcome to 2022, the Meta-Crypto Universe!

Apr 26, 2022
2 min

BUDGET

Welcome to 2022, the Meta-Crypto Universe!

Without doubt two of the biggest buzz phrases this year are Metaverse and Cryptocurrency, or just Crypto. While we’ve all heard of them,...

4 views0 comments

There Is More to Advertising Than Great Creative!

Apr 19, 2022
3 min

BUDGET

There Is More to Advertising Than Great Creative!

Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...

4 views0 comments

Lazy and Stupid is No Way to Go Through Life, Kid!

Dec 28, 2021
3 min

BUDGET

Lazy and Stupid is No Way to Go Through Life, Kid!

I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too dumb to know better! So, let...

7 views0 comments

Dec 14, 2021
2 min

BRANDING

Stop Selling and Start Sharing

As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...

4 views0 comments

Feb 23, 2021
3 min

BUDGET

To Cut or Not to Cut? Which Budget Is the Question!

Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...

9 views0 comments

Social Media Done Right, Produces Results! What You Need to Know to Go Toe to Toe with the Big Boys

Oct 21, 2020
3 min

BUDGET

Social Media Done Right, Produces Results! What You Need to Know to Go Toe to Toe with the Big Boys

Of all the advertising mediums to have changed over the years, social media advertising may have come the furthest in terms of where it...

5 views0 comments

Oct 6, 2020
4 min

BUDGET

The Math in Media: Digital Edition

There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...

4 views0 comments

Sep 29, 2020
4 min

BUDGET

The Math in Media: Out of Home Edition

There are many different ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I...

4 views0 comments

A Peek Inside Post Pandemic Media Planning

Jun 2, 2020
4 min

BUDGET

A Peek Inside Post Pandemic Media Planning

Last week I discussed the need for every company to have a post-pandemic media strategy that can anticipate the uncertainty that is to...

4 views0 comments

5 Things Regional Companies Need to Know When Selecting A Media Buying Agency

Sep 17, 2019
4 min

BUDGET

5 Things Regional Companies Need to Know When Selecting A Media Buying Agency

A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...

4 views0 comments

4 Media Strategy Elements That Could Prove Costly for a Regional Business

Mar 5, 2019
3 min

BUDGET

4 Media Strategy Elements That Could Prove Costly for a Regional Business

Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We...

6 views0 comments

The Importance of a Regional Company and Its Agency’s Relationship

Feb 26, 2019
4 min

BUDGET

The Importance of a Regional Company and Its Agency’s Relationship

Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...

19 views0 comments

Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year

Feb 14, 2019
3 min

BUDGET

Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year

Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media...

4 views0 comments

5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Feb 13, 2019
3 min

BUDGET

5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get...

6 views0 comments

The Benefits of Online Radio Advertising for Regional Companies

Feb 12, 2019
2 min

BUDGET

The Benefits of Online Radio Advertising for Regional Companies

Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...

6 views0 comments

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FRANK GUSSONI

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Deepfake Ads, When Technology Outpaces Intelligence

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