2 min read

What's More Important? Reach or Frequency?

3 min read

Craft Brewers Looking to Begin Advertising Should Check This Out!

3 days ago
2 min

Shoppers Want a More Personalized Experience from Brands

In today’s retail marketplaces, any type of resistance to the customer experience can lead to lost sales. In fact, according to many...

8 views0 comments

Craft Brewers Looking to Begin Advertising Should Check This Out!

Jun 13
2 min

BRANDING

Craft Brewers Looking to Begin Advertising Should Check This Out!

Everyone knows that the craft brewery industry is booming, but increasing sales has become extremely challenging. Although we see many...

12 views0 comments

Oct 25, 2022
3 min

BRANDING

Grow Your Brand by Expanding Your Audience!

Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...

1 view0 comments

Jul 19, 2022
2 min

BRANDING

That’s The Way The Cookie Crumbles!

Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...

2 views0 comments

Jeepers Creepers… Don’t Get Too Personal

May 17, 2022
3 min

BRANDING

Jeepers Creepers… Don’t Get Too Personal

The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...

4 views0 comments

May 3, 2022
2 min

BRANDING

Regional Businesses Need More Than Performance Marketing to Lift Their Brand

Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand reach, to...

4 views0 comments

A3 Media Launches SocialShelf® Test in NJ!

Mar 31, 2022
2 min

BRANDING

A3 Media Launches SocialShelf® Test in NJ!

PR ANNOUNCEMENT FOR IMMEDIATE RELEASE March 30, 2022 TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street...

3 views0 comments

A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain

Mar 22, 2022
1 min

BRANDING

A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain

A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands,...

2 views0 comments

The Demographic Shift in the Craft Beer Industry

Feb 15, 2022
2 min

BRANDING

The Demographic Shift in the Craft Beer Industry

Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot and Go with the flow. These are...

5 views0 comments

30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!

Jan 18, 2022
3 min

BRANDING

30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!

I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run and I have been extremely...

2 views0 comments

SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands

Dec 22, 2021
2 min

BRANDING

SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands

Written by Jessica Infante – Dec. 22, 2021 at 9:54 AM Original article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf,...

1 view0 comments

Dec 14, 2021
2 min

BRANDING

Stop Selling and Start Sharing

As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...

2 views0 comments

Dec 7, 2021
2 min

BRANDING

Consumers Want Brands That Unite

Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and who or what is wrong....

3 views0 comments

Regional Company’s Product Promotion Through Influencers

Nov 30, 2021
2 min

BRANDING

Regional Company’s Product Promotion Through Influencers

Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when brands would...

5 views0 comments

A3 Media Launches SocialShelf® at Select GIANT Stores

Nov 9, 2021
2 min

BRANDING

A3 Media Launches SocialShelf® at Select GIANT Stores

PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud to...

2 views0 comments

Oct 19, 2021
3 min

BRANDING

Maybe It’s Mirror Time!

Do you remember the Discover Card commercial with the burly bearded Slavic customer service man, picking up the phone and saying, “hello,...

2 views0 comments

Sep 28, 2021
3 min

BRANDING

Advertise in Earnest

Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense to...

2 views0 comments

By Educating Consumers, Regional Companies Can Grow Their Business

Sep 7, 2021
2 min

BRANDING

By Educating Consumers, Regional Companies Can Grow Their Business

Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing...

3 views0 comments

Aug 24, 2021
2 min

BRANDING

Playing the Advertising Game

The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...

2 views0 comments

Misleading Ads Vs. Persuasive Ads. There is a Big Difference!

Aug 17, 2021
2 min

BRANDING

Misleading Ads Vs. Persuasive Ads. There is a Big Difference!

No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...

5 views0 comments

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What's More Important? Reach or Frequency?

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What's More Important? Reach or Frequency?

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