Why Media Pre-Planning is the Missing Piece in Your Campaign Strategy
Across the advertising industry, the rush to launch campaigns and exceed goals often overshadows the importance of pre-planning. As an...
Jan 14, 20252 min read
It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
Dec 19, 20233 min read
It’s What You Learn After You Know It All That Really Counts - Part 1
I’m clearly not the smartest guy in the room. Heading an advertising agency for the past 30 years and buying just a little north or south...
Dec 12, 20233 min read
Dead or Alive? Media Today
I find numbers quite interesting. I’m a self-proclaimed numbers geek for sure. I love tracking curves, paths, projections, charts,...
Feb 28, 20234 min read
The Swing Back to Traditional Advertising
The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums, at least...
Oct 4, 20223 min read
Maybe it’s Time for a John Wanamaker State of Mind!
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However, today the advertising...
Aug 9, 20224 min read
