2 min read

What's More Important? Reach or Frequency?

3 min read

Craft Brewers Looking to Begin Advertising Should Check This Out!

What’s More Important? Reach or Frequency?

Aug 1
2 min

PLANNING

What’s More Important? Reach or Frequency?

In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...

10 views0 comments

Nov 1, 2022
3 min

PLANNING

No Preconceived Notions!

I recently listened to a podcast that described the business rivalry between Häagen-Dazs and Ben & Jerry’s ice cream. The two...

3 views0 comments

Oct 25, 2022
3 min

BRANDING

Grow Your Brand by Expanding Your Audience!

Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...

1 view0 comments

Some Quick Tips on How to Respond to an RFP Without Fear

Oct 11, 2022
2 min

COMMUNICATIONS

Some Quick Tips on How to Respond to an RFP Without Fear

Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of business owners, RFPs are...

2 views0 comments

Playing the TV/CTV/OTT Media Buying Game

Jul 5, 2022
3 min

BUDGET

Playing the TV/CTV/OTT Media Buying Game

After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...

2 views0 comments

Creative vs. Location: For a Successful OOH Campaign, which is More Important?

Apr 5, 2022
3 min

PLANNING

Creative vs. Location: For a Successful OOH Campaign, which is More Important?

When it comes to billboard advertising, most people would say that it is the creative that matters most. While it is true that this form...

6 views0 comments

Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!

Mar 8, 2022
3 min

PLANNING

Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!

When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and if an issue arises,...

2 views0 comments

Mar 1, 2022
3 min

NEGOTIATIONS

Everyone Thinks It’s Easy. It’s Not!

I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential clients who truly don’t...

1 view0 comments

Feb 1, 2022
3 min

COMMUNICATIONS

OMG…My Kingdom for Good Salespeople!

Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work on them and make improvements every day. And...

2 views0 comments

At Times, Transparency Can Be More Meaningful Than Data!

Jan 25, 2022
3 min

RESEARCH

At Times, Transparency Can Be More Meaningful Than Data!

I’ll be the first to admit, hell I might be the only one willing to admit that there is no perfect media outlet in our industry! Did he...

1 view0 comments

Regional Companies Should Eye Media Balance Before Reach & Frequency

Jan 4, 2022
2 min

PLANNING

Regional Companies Should Eye Media Balance Before Reach & Frequency

Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target...

4 views0 comments

The Art of Traditional Regional Media Isn't A DSP!

Dec 21, 2021
3 min

PLANNING

The Art of Traditional Regional Media Isn't A DSP!

Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer was the...

2 views0 comments

Establishing a Target Audience, It’s Easier Than It Sounds!

Nov 2, 2021
2 min

PLANNING

Establishing a Target Audience, It’s Easier Than It Sounds!

Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...

4 views0 comments

Marketing and Media: Doing it Right Means in the Proper Order!

Oct 26, 2021
4 min

NEGOTIATIONS

Marketing and Media: Doing it Right Means in the Proper Order!

Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...

3 views0 comments

By Educating Consumers, Regional Companies Can Grow Their Business

Sep 7, 2021
2 min

BRANDING

By Educating Consumers, Regional Companies Can Grow Their Business

Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing...

3 views0 comments

Automation is Missing Three Key Components!

Jul 27, 2021
3 min

COMMUNICATIONS

Automation is Missing Three Key Components!

There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen, lead generation companies...

2 views0 comments

Likes my As*! It’s Still About Sales and Profits!

Jul 6, 2021
3 min

DIGITAL & MOBILE

Likes my As*! It’s Still About Sales and Profits!

I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it has some undisputable...

2 views0 comments

Some Companies Have a Fool for a Client!

Jun 29, 2021
3 min

NEGOTIATIONS

Some Companies Have a Fool for a Client!

In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a client”! It’s often true...

2 views0 comments

Jun 22, 2021
3 min

COMMUNICATIONS

Jeez, Let Me Use It First!

We all know referral business is still the best type of advertising any brand can receive. There isn’t a better endorsement than one...

2 views0 comments

Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!

Jun 15, 2021
3 min

COMMUNICATIONS

Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!

Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...

2 views0 comments

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FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.

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What's More Important? Reach or Frequency?

Craft Brewers Looking to Begin Advertising Should Check This Out!

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What's More Important? Reach or Frequency?

Craft Brewers Looking to Begin Advertising Should Check This Out!

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