- Dec 19, 2023
- 3 min
It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
19 views0 comments
- Aug 1, 2023
- 2 min
What’s More Important? Reach or Frequency?
In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...
40 views0 comments
- Nov 1, 2022
- 3 min
No Preconceived Notions!
I recently listened to a podcast that described the business rivalry between Häagen-Dazs and Ben & Jerry’s ice cream. The two...
18 views0 comments
- Oct 25, 2022
- 3 min
Grow Your Brand by Expanding Your Audience!
Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...
4 views0 comments
- Oct 11, 2022
- 2 min
Some Quick Tips on How to Respond to an RFP Without Fear
Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of business owners, RFPs are...
6 views0 comments
- Jul 5, 2022
- 3 min
Playing the TV/CTV/OTT Media Buying Game
After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...
8 views0 comments