3 min read

Deepfake Ads, When Technology Outpaces Intelligence

3 min read

It's What You Learn After You Know It All That Really Counts Part 2

Jan 9
3 min

Where’s The Common Sense?

Over the last ten years, we have seen some impressive advances made not only in data science, engineering, and analytics but also in the...

27 views0 comments

Deepfake Ads, When Technology Outpaces Intelligence

Jan 2
3 min

TRANSPARENCY

Deepfake Ads, When Technology Outpaces Intelligence

It appears we may be about to endure another calamity but this one may be truly epic. As AI has worked its way to the forefront so has...

24 views0 comments

It’s What You Learn After You Know It All That Really Counts - Part 2

Dec 19, 2023
3 min

PLANNING

It’s What You Learn After You Know It All That Really Counts - Part 2

Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...

18 views0 comments

It’s What You Learn After You Know It All That Really Counts - Part 1

Dec 12, 2023
3 min

TRADITIONAL

It’s What You Learn After You Know It All That Really Counts - Part 1

I’m clearly not the smartest guy in the room. Heading an advertising agency for the past 30 years and buying just a little north or south...

28 views0 comments

The Buzz Phrase for Advertising in 2023 ……. AI!

Oct 17, 2023
2 min

DIGITAL & MOBILE

The Buzz Phrase for Advertising in 2023 ……. AI!

I receive multiple emails daily with the latest and greatest AI for advertisers and agencies. What is AI? Artificial intelligence (AI) is...

21 views0 comments

Shoppers Want a More Personalized Experience from Brands

Sep 19, 2023
2 min

BRANDING

Shoppers Want a More Personalized Experience from Brands

In today’s retail marketplaces, any type of resistance to the customer experience can lead to lost sales. In fact, according to many...

23 views0 comments

Craft Brewers Looking to Begin Advertising Should Check This Out!

Jun 13, 2023
2 min

BRANDING

Craft Brewers Looking to Begin Advertising Should Check This Out!

Everyone knows that the craft brewery industry is booming, but increasing sales has become extremely challenging. Although we see many...

21 views0 comments

Email Marketing: To “Send” or not to “Send” That is the Question

May 2, 2023
4 min

COMMUNICATIONS

Email Marketing: To “Send” or not to “Send” That is the Question

When it comes to creating quality marketing campaigns, email marketing is still a good choice, especially for small business owners. It...

13 views0 comments

Feb 28, 2023
4 min

DIGITAL & MOBILE

Dead or Alive? Media Today

I find numbers quite interesting. I’m a self-proclaimed numbers geek for sure. I love tracking curves, paths, projections, charts,...

10 views0 comments

Feb 21, 2023
3 min

COMMUNICATIONS

Superbowl vs. AI, Who Really Wins?

Many of you probably watched the Superbowl recently, so you know how it ended. It ended with my team, the Eagles overcoming many things...

7 views0 comments

A Big Mistake: Regional Companies That Repurpose TV Ads

Dec 21, 2022
2 min

DIGITAL & MOBILE

A Big Mistake: Regional Companies That Repurpose TV Ads

A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When online video channels like...

5 views0 comments

Programmatic Advertising: The Past, Present & Future!

Oct 18, 2022
3 min

BUDGET

Programmatic Advertising: The Past, Present & Future!

Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we have...

10 views0 comments

Location Based Advertising: Is Anybody Really Out There?

Sep 27, 2022
3 min

DIGITAL & MOBILE

Location Based Advertising: Is Anybody Really Out There?

With consumers requesting more privacy and less sharing and selling of their information, the ability for advertisers to be able to...

20 views0 comments

Why Regional Companies Need Cross-Channel Advertising

Sep 20, 2022
2 min

DIGITAL & MOBILE

Why Regional Companies Need Cross-Channel Advertising

Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online...

4 views0 comments

Mobile Targeting Better Be Missile Accurate, Hitting the Right “Spot”

Sep 13, 2022
3 min

COMMUNICATIONS

Mobile Targeting Better Be Missile Accurate, Hitting the Right “Spot”

We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major increase in mobile app...

6 views0 comments

The Future of Software Automation within Marketing and Media Buying

Sep 6, 2022
3 min

COMMUNICATIONS

The Future of Software Automation within Marketing and Media Buying

AI and Tech are key but not everything! With the inception of new technology features such as Siri, Amazon’s Alexa, Tesla, and others, we...

12 views0 comments

The Endless Stream of Streaming Services for Consumers & Advertisers

Aug 23, 2022
3 min

DIGITAL & MOBILE

The Endless Stream of Streaming Services for Consumers & Advertisers

It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been “a thing” with younger...

7 views0 comments

Could the QR Code be the Future of Marketing? ……Again!

Aug 10, 2022
3 min

COMMUNICATIONS

Could the QR Code be the Future of Marketing? ……Again!

Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...

5 views0 comments

Maybe it’s Time for a John Wanamaker State of Mind!

Aug 9, 2022
4 min

DIGITAL & MOBILE

Maybe it’s Time for a John Wanamaker State of Mind!

As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However, today the advertising...

6 views0 comments

Aug 2, 2022
3 min

COMMUNICATIONS

Yes, I’ll Dare Say It!

I like making projections and I tend to fancy myself a bit further out on the curve than most. I like to be ahead of current conditions...

5 views0 comments

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FRANK GUSSONI

President & Founder of A3 media.

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Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All Part 2

It's What You Learn After You Know It All That Really Counts Part 1

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

CONNECT WITH ME

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