
- Oct 11, 2022
- 2 min
Some Quick Tips on How to Respond to an RFP Without Fear

- Oct 4, 2022
- 3 min
The Swing Back to Traditional Advertising

- Apr 12, 2022
- 3 min
The Real Goals of a Client-Agency Relationship!

- Mar 1, 2022
- 3 min
Everyone Thinks It’s Easy. It’s Not!

- Feb 1, 2022
- 3 min
OMG…My Kingdom for Good Salespeople!

- Jan 25, 2022
- 3 min
At Times, Transparency Can Be More Meaningful Than Data!

- Jan 18, 2022
- 3 min
30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!

- Oct 19, 2021
- 3 min
Maybe It’s Mirror Time!

- Oct 12, 2021
- 2 min
To Sell or Not to Sell?

- Sep 28, 2021
- 3 min
Advertise in Earnest

- Sep 21, 2021
- 2 min
It Takes Much More Than a Sales Deck to Make a Good Salesperson!

- Aug 31, 2021
- 2 min
Regional Companies Must Monitor Traffic Delivery

- Aug 17, 2021
- 2 min
Misleading Ads Vs. Persuasive Ads. There is a Big Difference!

- Jan 12, 2021
- 3 min
The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication

- Dec 30, 2020
- 3 min
We All make Mistakes. How You handle Them is the Key Factor!

- Dec 15, 2020
- 3 min
It’s Hard Work That Keeps Things Simple. Six Steps That Work for Us!

- Nov 3, 2020
- 3 min
An Obligation to Employees and Management: A Pandemic Note to One’s Self!

- Apr 28, 2020
- 5 min
Client Beware! Your Buy Needs to Benefit You, More Than Your Agency!


- Oct 22, 2019
- 3 min
Regional Companies Gain Little to Nothing by Using Full-Service Agencies


- Oct 15, 2019
- 3 min
“We’re Good, We Already Work with An Agency.” Why These Words May Come Back to Haunt Regional CMOs