30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!
Updated: Jul 26, 2023
I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run and I have been extremely proud of many unique and successful concepts and methodologies we have brought to our prized clients. We have created several methods for planning and negotiating that have give regional and large single market clients an advantage they didn’t have before we handled their accounts. Our Micro Market Media® methodologies and performance are so successful that we have been given registrations and trademarks on many of them. I’m very proud of our hard work and thankfully our clients are also.
But in my thirty years I have been in search of an advertising tool that could finally make the statement, that a client will only pay for what they receive, will never pay for any ads that fall victim to ad fraud or customer attention deficit uncertainty, be completely itemized and invoiced only after the results are known.
If you think that isn’t a tall order then please tell me where the other tool just like it is, because I looked for a long time and never found one. So, after several years and more money spent than I would like to admit, we at A3 created SocialShelf® or Social Shelf®. You decide.
SocialShelf® version 1.0 is an advertising tool that will help a small or regional manufacturer explain its significant points of differentiation to a consumer in aisle or on e-commerce sites while they are shopping.
By downloading the app or simply scanning our SocialShelf Owlvin QR shelf tag, a consumer can hear right from the brand. Videos, audio files, static images, nearly any creative can be loaded onto the SocialShelf® platform. It’s not a salesy tool, rather it’s meant to be a truly authentic message from the brand to the consumer, with the hopes that their message resonates with the consumer and convinces them to try that product.
The best attributes of SocialShelf® are not equaled by any other medium. Let’s take a look.
First, ads are not pushed upon a consumer.
The consumer must request the information by scanning the tag, so this is not a nuisance media pushed whether appreciated or not. It’s on demand!
It doesn’t suffer from digital ad fraud issues, bots or DSP inventory.
The consumer is right in front of you. Unlike other forms of media that make assumptions as to where the audience maybe at the time of the ad.
You speak to the consumer one on one very much like social media.
They are about to make a purchasing decision. They’re shopping!
Basically, a brand receives a consumer’s undivided attention.
The platform tracks views, consumer journey, store and site locations, times of the day, days of the week, brand by brand. It’s these facts and figures offered to the brand at the end of each month, that they are invoiced on. It’s based on a per message cost and clients can set a budget and never exceed it or leave their budget open ended. Their choice.
Literally it’s both a tool we believe will help smaller brands compete on the shelf with national brands at a fraction of the cost with no advertising waste, and an upsell tool! In addition, SocialShelf® version 2.0 will have gamification, couponing, digital wallet rebates and premier ads delivered based on geotargeting the retailer’s parking lot.
Our first trial is underway in Giant Supermarkets Beer & Wine sections, and we have other retailers and liquor superstores rolling out additional trials. Once these trials conclude by June of 2022, we will be looking for brands in every category nationwide.
The trials are going very well and have exceeded both our expectations and the retailer’s. If you have a brand or are a retailer looking for an ad and sales tool that will give you an edge over your competitors, please contact us at 855-466-8584 or contact us at email@example.com.
Learn more at www.socialshelf.net
We did it!