3 min read

Deepfake Ads, When Technology Outpaces Intelligence

3 min read

It's What You Learn After You Know It All That Really Counts Part 2

Jan 2
3 min

Deepfake Ads, When Technology Outpaces Intelligence

It appears we may be about to endure another calamity but this one may be truly epic. As AI has worked its way to the forefront so has...

24 views0 comments

Retail Media Networks: The Next Revenue Generator for Grocers!

Nov 28, 2023
3 min

COMMUNICATIONS

Retail Media Networks: The Next Revenue Generator for Grocers!

Retail media networks, or RMNs, are a major trend that grocery store owners cannot afford to ignore. They offer a great opportunity for...

30 views0 comments

Nov 14, 2023
3 min

COMMUNICATIONS

The Perfect Pitch. Is There One?

The sales pitch has evolved over the years. It’s not just a pitch anymore, it’s a 100mph fastball. You have only a few minutes to get...

23 views0 comments

The Buzz Phrase for Advertising in 2023 ……. AI!

Oct 17, 2023
2 min

DIGITAL & MOBILE

The Buzz Phrase for Advertising in 2023 ……. AI!

I receive multiple emails daily with the latest and greatest AI for advertisers and agencies. What is AI? Artificial intelligence (AI) is...

21 views0 comments

The Pros and Cons of Trade Show Investments

Sep 26, 2023
2 min

COMMUNICATIONS

The Pros and Cons of Trade Show Investments

Exhibiting your products or services at trade shows can add value to your business. You can meet directly with potential customers and...

22 views0 comments

Shoppers Want a More Personalized Experience from Brands

Sep 19, 2023
2 min

BRANDING

Shoppers Want a More Personalized Experience from Brands

In today’s retail marketplaces, any type of resistance to the customer experience can lead to lost sales. In fact, according to many...

23 views0 comments

Craft Brewers Looking to Begin Advertising Should Check This Out!

Jun 13, 2023
2 min

BRANDING

Craft Brewers Looking to Begin Advertising Should Check This Out!

Everyone knows that the craft brewery industry is booming, but increasing sales has become extremely challenging. Although we see many...

21 views0 comments

Email Marketing: To “Send” or not to “Send” That is the Question

May 2, 2023
4 min

COMMUNICATIONS

Email Marketing: To “Send” or not to “Send” That is the Question

When it comes to creating quality marketing campaigns, email marketing is still a good choice, especially for small business owners. It...

13 views0 comments

Planning an Outreach Marketing Strategy for Regional Brands is Key

Mar 28, 2023
3 min

COMMUNICATIONS

Planning an Outreach Marketing Strategy for Regional Brands is Key

Regional Companies must recognize the importance of creating, maintaining, and rewarding excellent customer relationships to increase...

12 views0 comments

Feb 21, 2023
3 min

COMMUNICATIONS

Superbowl vs. AI, Who Really Wins?

Many of you probably watched the Superbowl recently, so you know how it ended. It ended with my team, the Eagles overcoming many things...

7 views0 comments

Some Quick Tips on How to Respond to an RFP Without Fear

Oct 11, 2022
2 min

COMMUNICATIONS

Some Quick Tips on How to Respond to an RFP Without Fear

Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of business owners, RFPs are...

6 views0 comments

Mobile Targeting Better Be Missile Accurate, Hitting the Right “Spot”

Sep 13, 2022
3 min

COMMUNICATIONS

Mobile Targeting Better Be Missile Accurate, Hitting the Right “Spot”

We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major increase in mobile app...

6 views0 comments

The Future of Software Automation within Marketing and Media Buying

Sep 6, 2022
3 min

COMMUNICATIONS

The Future of Software Automation within Marketing and Media Buying

AI and Tech are key but not everything! With the inception of new technology features such as Siri, Amazon’s Alexa, Tesla, and others, we...

12 views0 comments

Aug 30, 2022
3 min

COMMUNICATIONS

The Bait Needs to Match the Catch

A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You don’t catch many trout in...

14 views0 comments

Could the QR Code be the Future of Marketing? ……Again!

Aug 10, 2022
3 min

COMMUNICATIONS

Could the QR Code be the Future of Marketing? ……Again!

Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...

5 views0 comments

Aug 2, 2022
3 min

COMMUNICATIONS

Yes, I’ll Dare Say It!

I like making projections and I tend to fancy myself a bit further out on the curve than most. I like to be ahead of current conditions...

5 views0 comments

The Time is Right for a More Social Shelf Experience

Jul 12, 2022
2 min

COMMUNICATIONS

The Time is Right for a More Social Shelf Experience

The pandemic brought about many shifts and disruptions in industries worldwide. And with those shifts came the rally of QR Codes. QR...

14 views0 comments

Regional Companies Shouldn’t Resign Their Website to Facebook

Jun 7, 2022
3 min

COMMUNICATIONS

Regional Companies Shouldn’t Resign Their Website to Facebook

Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...

8 views0 comments

Marketing Connections with Niche Networks

May 31, 2022
3 min

COMMUNICATIONS

Marketing Connections with Niche Networks

Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was...

11 views0 comments

A3 Media Launches SocialShelf® Test in NJ!

Mar 31, 2022
2 min

BRANDING

A3 Media Launches SocialShelf® Test in NJ!

PR ANNOUNCEMENT FOR IMMEDIATE RELEASE March 30, 2022 TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street...

4 views0 comments

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FRANK GUSSONI

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Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All Part 2

It's What You Learn After You Know It All That Really Counts Part 1

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

CONNECT WITH ME

LET'S BE FRANK VIDEOS

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PRESIDENT & FOUNDER, A3 MEDIA

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