- Jan 9
- 3 min
Where’s The Common Sense?
Over the last ten years, we have seen some impressive advances made not only in data science, engineering, and analytics but also in the...
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- Dec 19, 2023
- 3 min
It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
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- Dec 12, 2023
- 3 min
It’s What You Learn After You Know It All That Really Counts - Part 1
I’m clearly not the smartest guy in the room. Heading an advertising agency for the past 30 years and buying just a little north or south...
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- Nov 14, 2023
- 3 min
The Perfect Pitch. Is There One?
The sales pitch has evolved over the years. It’s not just a pitch anymore, it’s a 100mph fastball. You have only a few minutes to get...
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- Oct 24, 2023
- 2 min
Is Brand Consistency Really That Important?
What is brand consistency? Brand consistency means making sure that the way you present your company and what it stands for remains the...
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- Sep 26, 2023
- 2 min
The Pros and Cons of Trade Show Investments
Exhibiting your products or services at trade shows can add value to your business. You can meet directly with potential customers and...
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