A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain
Updated: Jul 26
A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands, enabling them to make smarter buying decisions while shopping in the aisles.
We are excited to announce our second trial began on March 15, 2022, in New Jersey’s Bourbon Street Wine & Spirits chain, with nearly 400 products.
Bourbon Street Wine & Spirits has nine locations and is the first alcohol superstore to use Social Shelf. Using Social Shelf will expand their consumer’s education of products, which Bourbon Street prides themselves on.
With their vast selection of beer, wine and spirits, shoppers are able to learn more with a simple scan of a QR code. A3 Media will be advertising the service and monitoring its usage at all nine locations.
In addition to Bourbon Street, A3 Media is testing the service in grocery retailer Giant Food Stores. Giant recently extended their trial.
A3 will monitor both trials to compare how consumer usage varies between grocery and liquor specific retailers.