Deepfake Ads, When Technology Outpaces Intelligence
It appears we may be about to endure another calamity but this one may be truly epic. As AI has worked its way to the forefront so has...
Jan 2, 20243 min read
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It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
Dec 19, 20233 min read
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Is Brand Consistency Really That Important?
What is brand consistency? Brand consistency means making sure that the way you present your company and what it stands for remains the...
Oct 24, 20232 min read
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The Pros and Cons of Trade Show Investments
Exhibiting your products or services at trade shows can add value to your business. You can meet directly with potential customers and...
Sep 26, 20232 min read
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What’s More Important? Reach or Frequency?
In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...
Aug 1, 20232 min read
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Craft Brewers Looking to Begin Advertising Should Check This Out!
Everyone knows that the craft brewery industry is booming, but increasing sales has become extremely challenging. Although we see many...
Jun 13, 20232 min read
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Email Marketing: To “Send” or not to “Send” That is the Question
When it comes to creating quality marketing campaigns, email marketing is still a good choice, especially for small business owners. It...
May 2, 20234 min read
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5 Good Reasons Why a Regional Company Needs a Customized Media Plan
The best way for a mid-market company to grow their business, is to receive a custom media plan. There are agencies of all sizes....
Apr 4, 20233 min read
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Planning an Outreach Marketing Strategy for Regional Brands is Key
Regional Companies must recognize the importance of creating, maintaining, and rewarding excellent customer relationships to increase...
Mar 28, 20233 min read
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Marketing Focus Has to Shift with the New Consumer Trends!
Marketing has faced countless challenges over the past few years, and consumers now expect brands to provide them with a more...
Mar 14, 20233 min read
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Superbowl vs. AI, Who Really Wins?
Many of you probably watched the Superbowl recently, so you know how it ended. It ended with my team, the Eagles overcoming many things...
Feb 21, 20233 min read
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Grow Your Brand by Expanding Your Audience!
Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...
Oct 25, 20223 min read
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Some Quick Tips on How to Respond to an RFP Without Fear
Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of business owners, RFPs are...
Oct 11, 20222 min read
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The Swing Back to Traditional Advertising
The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums, at least...
Oct 4, 20223 min read
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The Future of Software Automation within Marketing and Media Buying
AI and Tech are key but not everything! With the inception of new technology features such as Siri, Amazon’s Alexa, Tesla, and others, we...
Sep 6, 20223 min read
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Regional Companies Need A Unified Planning & Buying Team
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has...
Aug 16, 20222 min read
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Could the QR Code be the Future of Marketing? ……Again!
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...
Aug 10, 20223 min read
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Maybe it’s Time for a John Wanamaker State of Mind!
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However, today the advertising...
Aug 9, 20224 min read
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Navigating National Apps Allow Regional Companies to Target Locally
Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking to run an...
Jul 26, 20222 min read
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That’s The Way The Cookie Crumbles!
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...
Jul 19, 20222 min read
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