- Jan 2
- 3 min
Deepfake Ads, When Technology Outpaces Intelligence
It appears we may be about to endure another calamity but this one may be truly epic. As AI has worked its way to the forefront so has...
26 views0 comments
- Dec 19, 2023
- 3 min
It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
19 views0 comments
- Oct 24, 2023
- 2 min
Is Brand Consistency Really That Important?
What is brand consistency? Brand consistency means making sure that the way you present your company and what it stands for remains the...
26 views0 comments
- Sep 26, 2023
- 2 min
The Pros and Cons of Trade Show Investments
Exhibiting your products or services at trade shows can add value to your business. You can meet directly with potential customers and...
24 views0 comments
- Aug 1, 2023
- 2 min
What’s More Important? Reach or Frequency?
In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...
40 views0 comments
- Jun 13, 2023
- 2 min
Craft Brewers Looking to Begin Advertising Should Check This Out!
Everyone knows that the craft brewery industry is booming, but increasing sales has become extremely challenging. Although we see many...
22 views0 comments