3 min read

Retail Media Networks: The Next Revenue Generator for Grocers!

3 min read

The Perfect Pitch. Is There One?

Oct 24
2 min

Is Brand Consistency Really That Important?

What is brand consistency? Brand consistency means making sure that the way you present your company and what it stands for remains the...

13 views0 comments

The Pros and Cons of Trade Show Investments

Sep 26
2 min

COMMUNICATIONS

The Pros and Cons of Trade Show Investments

Exhibiting your products or services at trade shows can add value to your business. You can meet directly with potential customers and...

15 views0 comments

What’s More Important? Reach or Frequency?

Jul 31
2 min

PLANNING

What’s More Important? Reach or Frequency?

In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...

17 views0 comments

Craft Brewers Looking to Begin Advertising Should Check This Out!

Jun 12
2 min

BRANDING

Craft Brewers Looking to Begin Advertising Should Check This Out!

Everyone knows that the craft brewery industry is booming, but increasing sales has become extremely challenging. Although we see many...

17 views0 comments

Email Marketing: To “Send” or not to “Send” That is the Question

May 1
4 min

COMMUNICATIONS

Email Marketing: To “Send” or not to “Send” That is the Question

When it comes to creating quality marketing campaigns, email marketing is still a good choice, especially for small business owners. It...

10 views0 comments

5 Good Reasons Why a Regional Company Needs a Customized Media Plan

Apr 3
3 min

BUDGET

5 Good Reasons Why a Regional Company Needs a Customized Media Plan

The best way for a mid-market company to grow their business, is to receive a custom media plan. There are agencies of all sizes....

11 views0 comments

Planning an Outreach Marketing Strategy for Regional Brands is Key

Mar 27
3 min

COMMUNICATIONS

Planning an Outreach Marketing Strategy for Regional Brands is Key

Regional Companies must recognize the importance of creating, maintaining, and rewarding excellent customer relationships to increase...

5 views0 comments

Marketing Focus Has to Shift with the New Consumer Trends!

Mar 13
3 min

BUDGET

Marketing Focus Has to Shift with the New Consumer Trends!

Marketing has faced countless challenges over the past few years, and consumers now expect brands to provide them with a more...

7 views0 comments

Feb 21
3 min

COMMUNICATIONS

Superbowl vs. AI, Who Really Wins?

Many of you probably watched the Superbowl recently, so you know how it ended. It ended with my team, the Eagles overcoming many things...

3 views0 comments

Oct 24, 2022
3 min

BRANDING

Grow Your Brand by Expanding Your Audience!

Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...

2 views0 comments

Some Quick Tips on How to Respond to an RFP Without Fear

Oct 10, 2022
2 min

COMMUNICATIONS

Some Quick Tips on How to Respond to an RFP Without Fear

Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of business owners, RFPs are...

3 views0 comments

The Swing Back to Traditional Advertising

Oct 3, 2022
3 min

STRATEGY

The Swing Back to Traditional Advertising

The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums, at least...

4 views0 comments

The Future of Software Automation within Marketing and Media Buying

Sep 5, 2022
3 min

COMMUNICATIONS

The Future of Software Automation within Marketing and Media Buying

AI and Tech are key but not everything! With the inception of new technology features such as Siri, Amazon’s Alexa, Tesla, and others, we...

11 views0 comments

Regional Companies Need A Unified Planning & Buying Team

Aug 15, 2022
2 min

NEGOTIATIONS

Regional Companies Need A Unified Planning & Buying Team

An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has...

6 views0 comments

Could the QR Code be the Future of Marketing? ……Again!

Aug 9, 2022
3 min

COMMUNICATIONS

Could the QR Code be the Future of Marketing? ……Again!

Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...

3 views0 comments

Maybe it’s Time for a John Wanamaker State of Mind!

Aug 8, 2022
4 min

DIGITAL & MOBILE

Maybe it’s Time for a John Wanamaker State of Mind!

As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However, today the advertising...

3 views0 comments

Navigating National Apps Allow Regional Companies to Target Locally

Jul 25, 2022
2 min

DIGITAL & MOBILE

Navigating National Apps Allow Regional Companies to Target Locally

Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking to run an...

6 views0 comments

Jul 18, 2022
2 min

BRANDING

That’s The Way The Cookie Crumbles!

Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...

2 views0 comments

Does the Advertising Industry Need to Pivot Again?

Jun 27, 2022
2 min

PLANNING

Does the Advertising Industry Need to Pivot Again?

Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients. March of 2020 feels like it was...

3 views0 comments

Regional Companies Shouldn’t Resign Their Website to Facebook

Jun 6, 2022
3 min

COMMUNICATIONS

Regional Companies Shouldn’t Resign Their Website to Facebook

Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...

3 views0 comments

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FRANK GUSSONI

President & Founder of A3 media.

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Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.

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YOU MAY HAVE MISSED

Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is there One?

Is Brand Consistency Really That Important?

Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is There One?

CONNECT WITH ME

LET'S BE FRANK VIDEOS

SUBSCRIBE TO THE BLOG

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PRESIDENT & FOUNDER, A3 MEDIA

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