3 min read

Retail Media Networks: The Next Revenue Generator for Grocers!

3 min read

The Perfect Pitch. Is There One?

Oct 24
2 min

Is Brand Consistency Really That Important?

What is brand consistency? Brand consistency means making sure that the way you present your company and what it stands for remains the...

13 views0 comments

Shoppers Want a More Personalized Experience from Brands

Sep 19
2 min

BRANDING

Shoppers Want a More Personalized Experience from Brands

In today’s retail marketplaces, any type of resistance to the customer experience can lead to lost sales. In fact, according to many...

14 views0 comments

Craft Brewers Looking to Begin Advertising Should Check This Out!

Jun 12
2 min

BRANDING

Craft Brewers Looking to Begin Advertising Should Check This Out!

Everyone knows that the craft brewery industry is booming, but increasing sales has become extremely challenging. Although we see many...

17 views0 comments

Feb 21
3 min

COMMUNICATIONS

Superbowl vs. AI, Who Really Wins?

Many of you probably watched the Superbowl recently, so you know how it ended. It ended with my team, the Eagles overcoming many things...

3 views0 comments

Oct 31, 2022
3 min

PLANNING

No Preconceived Notions!

I recently listened to a podcast that described the business rivalry between Häagen-Dazs and Ben & Jerry’s ice cream. The two...

6 views0 comments

Oct 24, 2022
3 min

BRANDING

Grow Your Brand by Expanding Your Audience!

Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...

2 views0 comments

The Swing Back to Traditional Advertising

Oct 3, 2022
3 min

STRATEGY

The Swing Back to Traditional Advertising

The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums, at least...

4 views0 comments

Could the QR Code be the Future of Marketing? ……Again!

Aug 9, 2022
3 min

COMMUNICATIONS

Could the QR Code be the Future of Marketing? ……Again!

Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...

3 views0 comments

Jul 18, 2022
2 min

BRANDING

That’s The Way The Cookie Crumbles!

Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...

2 views0 comments

The Time is Right for a More Social Shelf Experience

Jul 11, 2022
2 min

COMMUNICATIONS

The Time is Right for a More Social Shelf Experience

The pandemic brought about many shifts and disruptions in industries worldwide. And with those shifts came the rally of QR Codes. QR...

10 views0 comments

Does the Advertising Industry Need to Pivot Again?

Jun 27, 2022
2 min

PLANNING

Does the Advertising Industry Need to Pivot Again?

Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients. March of 2020 feels like it was...

3 views0 comments

Regional Companies Shouldn’t Resign Their Website to Facebook

Jun 6, 2022
3 min

COMMUNICATIONS

Regional Companies Shouldn’t Resign Their Website to Facebook

Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...

3 views0 comments

Marketing Connections with Niche Networks

May 30, 2022
3 min

COMMUNICATIONS

Marketing Connections with Niche Networks

Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was...

7 views0 comments

Jeepers Creepers… Don’t Get Too Personal

May 17, 2022
3 min

BRANDING

Jeepers Creepers… Don’t Get Too Personal

The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...

4 views0 comments

A3 Media Launches SocialShelf® Test in NJ!

Mar 30, 2022
2 min

BRANDING

A3 Media Launches SocialShelf® Test in NJ!

PR ANNOUNCEMENT FOR IMMEDIATE RELEASE March 30, 2022 TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street...

3 views0 comments

Mar 28, 2022
3 min

DIGITAL & MOBILE

Marketing to Generation Z

It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all anyone is talking...

4 views0 comments

A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain

Mar 21, 2022
1 min

BRANDING

A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain

A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands,...

2 views0 comments

30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!

Jan 18, 2022
3 min

BRANDING

30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!

I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run and I have been extremely...

2 views0 comments

Regional Companies Should Eye Media Balance Before Reach & Frequency

Jan 4, 2022
2 min

PLANNING

Regional Companies Should Eye Media Balance Before Reach & Frequency

Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target...

4 views0 comments

SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands

Dec 22, 2021
2 min

BRANDING

SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands

Written by Jessica Infante – Dec. 22, 2021 at 9:54 AM Original article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf,...

1 view0 comments

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FRANK GUSSONI

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Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is there One?

Is Brand Consistency Really That Important?

Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is There One?

CONNECT WITH ME

LET'S BE FRANK VIDEOS

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