3 min read

Deepfake Ads, When Technology Outpaces Intelligence

3 min read

It's What You Learn After You Know It All That Really Counts Part 2

Oct 17, 2023
2 min

The Buzz Phrase for Advertising in 2023 ……. AI!

I receive multiple emails daily with the latest and greatest AI for advertisers and agencies. What is AI? Artificial intelligence (AI) is...

21 views0 comments

Shoppers Want a More Personalized Experience from Brands

Sep 19, 2023
2 min

BRANDING

Shoppers Want a More Personalized Experience from Brands

In today’s retail marketplaces, any type of resistance to the customer experience can lead to lost sales. In fact, according to many...

23 views0 comments

Email Marketing: To “Send” or not to “Send” That is the Question

May 2, 2023
4 min

COMMUNICATIONS

Email Marketing: To “Send” or not to “Send” That is the Question

When it comes to creating quality marketing campaigns, email marketing is still a good choice, especially for small business owners. It...

13 views0 comments

Feb 28, 2023
4 min

DIGITAL & MOBILE

Dead or Alive? Media Today

I find numbers quite interesting. I’m a self-proclaimed numbers geek for sure. I love tracking curves, paths, projections, charts,...

10 views0 comments

Mobile Targeting Better Be Missile Accurate, Hitting the Right “Spot”

Sep 13, 2022
3 min

COMMUNICATIONS

Mobile Targeting Better Be Missile Accurate, Hitting the Right “Spot”

We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major increase in mobile app...

6 views0 comments

Could the QR Code be the Future of Marketing? ……Again!

Aug 10, 2022
3 min

COMMUNICATIONS

Could the QR Code be the Future of Marketing? ……Again!

Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...

5 views0 comments

Maybe it’s Time for a John Wanamaker State of Mind!

Aug 9, 2022
4 min

DIGITAL & MOBILE

Maybe it’s Time for a John Wanamaker State of Mind!

As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However, today the advertising...

6 views0 comments

Aug 2, 2022
3 min

COMMUNICATIONS

Yes, I’ll Dare Say It!

I like making projections and I tend to fancy myself a bit further out on the curve than most. I like to be ahead of current conditions...

5 views0 comments

Navigating National Apps Allow Regional Companies to Target Locally

Jul 26, 2022
2 min

DIGITAL & MOBILE

Navigating National Apps Allow Regional Companies to Target Locally

Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking to run an...

10 views0 comments

The Time is Right for a More Social Shelf Experience

Jul 12, 2022
2 min

COMMUNICATIONS

The Time is Right for a More Social Shelf Experience

The pandemic brought about many shifts and disruptions in industries worldwide. And with those shifts came the rally of QR Codes. QR...

14 views0 comments

Does the Advertising Industry Need to Pivot Again?

Jun 28, 2022
2 min

PLANNING

Does the Advertising Industry Need to Pivot Again?

Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients. March of 2020 feels like it was...

4 views0 comments

Regional Companies Shouldn’t Resign Their Website to Facebook

Jun 7, 2022
3 min

COMMUNICATIONS

Regional Companies Shouldn’t Resign Their Website to Facebook

Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...

8 views0 comments

Marketing Connections with Niche Networks

May 31, 2022
3 min

COMMUNICATIONS

Marketing Connections with Niche Networks

Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was...

11 views0 comments

Jeepers Creepers… Don’t Get Too Personal

May 17, 2022
3 min

BRANDING

Jeepers Creepers… Don’t Get Too Personal

The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...

7 views0 comments

Welcome to 2022, the Meta-Crypto Universe!

Apr 26, 2022
2 min

BUDGET

Welcome to 2022, the Meta-Crypto Universe!

Without doubt two of the biggest buzz phrases this year are Metaverse and Cryptocurrency, or just Crypto. While we’ve all heard of them,...

4 views0 comments

A3 Media Launches SocialShelf® Test in NJ!

Mar 31, 2022
2 min

BRANDING

A3 Media Launches SocialShelf® Test in NJ!

PR ANNOUNCEMENT FOR IMMEDIATE RELEASE March 30, 2022 TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street...

4 views0 comments

Mar 29, 2022
3 min

DIGITAL & MOBILE

Marketing to Generation Z

It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all anyone is talking...

6 views0 comments

A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain

Mar 22, 2022
1 min

BRANDING

A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain

A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands,...

5 views0 comments

Mar 1, 2022
3 min

NEGOTIATIONS

Everyone Thinks It’s Easy. It’s Not!

I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential clients who truly don’t...

4 views0 comments

To Be Socially Relevant, Regional Companies Need to Publish Content

Feb 22, 2022
3 min

DIGITAL & MOBILE

To Be Socially Relevant, Regional Companies Need to Publish Content

Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...

11 views0 comments

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FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.

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Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All Part 2

It's What You Learn After You Know It All That Really Counts Part 1

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

CONNECT WITH ME

LET'S BE FRANK VIDEOS

SUBSCRIBE TO THE BLOG

CATEGORIES

POPULAR POSTS

YOU MAY HAVE MISSED

FRANK GUSSONI
PRESIDENT & FOUNDER, A3 MEDIA

2821 Delta Lane
Trooper, PA 19403
(610) 631-5500

Copyright © All rights reserved by Franks-Take.com

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

CONNECT WITH ME

LET'S BE FRANK VIDEOS

SUBSCRIBE TO THE BLOG

CATEGORIES

POPULAR POSTS

YOU MAY HAVE MISSED

FRANK GUSSONI PRESIDENT & FOUNDER, A3 MEDIA

2821 Delta Lane Trooper, PA 19403 (610) 631-5500 Copyright © All rights reserved by Franks-Take.com

FRANK GUSSONI
PRESIDENT & FOUNDER, A3 MEDIA

2821 Delta Lane
Trooper, PA 19403
(610) 631-5500

Copyright © All rights reserved by Franks-Take.com