Oct 17, 20232 min read
The Buzz Phrase for Advertising in 2023 ……. AI!
I receive multiple emails daily with the latest and greatest AI for advertisers and agencies. What is AI? Artificial intelligence (AI) is...
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Sep 19, 20232 min read
Shoppers Want a More Personalized Experience from Brands
In today’s retail marketplaces, any type of resistance to the customer experience can lead to lost sales. In fact, according to many...
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May 1, 20234 min read
Email Marketing: To “Send” or not to “Send” That is the Question
When it comes to creating quality marketing campaigns, email marketing is still a good choice, especially for small business owners. It...
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Feb 28, 20234 min read
Dead or Alive? Media Today
I find numbers quite interesting. I’m a self-proclaimed numbers geek for sure. I love tracking curves, paths, projections, charts,...
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Sep 12, 20223 min read
Mobile Targeting Better Be Missile Accurate, Hitting the Right “Spot”
We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major increase in mobile app...
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Aug 9, 20223 min read
Could the QR Code be the Future of Marketing? ……Again!
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...
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Aug 8, 20224 min read
Maybe it’s Time for a John Wanamaker State of Mind!
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However, today the advertising...
6 views0 comments
Aug 1, 20223 min read
Yes, I’ll Dare Say It!
I like making projections and I tend to fancy myself a bit further out on the curve than most. I like to be ahead of current conditions...
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Jul 25, 20222 min read
Navigating National Apps Allow Regional Companies to Target Locally
Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking to run an...
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Jul 11, 20222 min read
The Time is Right for a More Social Shelf Experience
The pandemic brought about many shifts and disruptions in industries worldwide. And with those shifts came the rally of QR Codes. QR...
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Jun 27, 20222 min read
Does the Advertising Industry Need to Pivot Again?
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients. March of 2020 feels like it was...
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Jun 6, 20223 min read
Regional Companies Shouldn’t Resign Their Website to Facebook
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...
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May 30, 20223 min read
Marketing Connections with Niche Networks
Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was...
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May 17, 20223 min read
Jeepers Creepers… Don’t Get Too Personal
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...
8 views0 comments
Apr 25, 20222 min read
Welcome to 2022, the Meta-Crypto Universe!
Without doubt two of the biggest buzz phrases this year are Metaverse and Cryptocurrency, or just Crypto. While we’ve all heard of them,...
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Mar 30, 20222 min read
A3 Media Launches SocialShelf® Test in NJ!
PR ANNOUNCEMENT FOR IMMEDIATE RELEASE March 30, 2022 TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street...
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Mar 28, 20223 min read
Marketing to Generation Z
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all anyone is talking...
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Mar 21, 20221 min read
A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain
A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands,...
5 views0 comments
Mar 1, 20223 min read
Everyone Thinks It’s Easy. It’s Not!
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential clients who truly don’t...
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Feb 22, 20223 min read
To Be Socially Relevant, Regional Companies Need to Publish Content
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...
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