- Dec 19, 2023
- 3 min
It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
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- Oct 17, 2023
- 2 min
The Buzz Phrase for Advertising in 2023 ……. AI!
I receive multiple emails daily with the latest and greatest AI for advertisers and agencies. What is AI? Artificial intelligence (AI) is...
22 views0 comments
- Aug 1, 2023
- 2 min
What’s More Important? Reach or Frequency?
In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...
40 views0 comments
- Jun 13, 2023
- 2 min
Craft Brewers Looking to Begin Advertising Should Check This Out!
Everyone knows that the craft brewery industry is booming, but increasing sales has become extremely challenging. Although we see many...
22 views0 comments
- Mar 28, 2023
- 3 min
Planning an Outreach Marketing Strategy for Regional Brands is Key
Regional Companies must recognize the importance of creating, maintaining, and rewarding excellent customer relationships to increase...
11 views0 comments
- Oct 25, 2022
- 3 min
Grow Your Brand by Expanding Your Audience!
Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...
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