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Retail Media Networks: The Next Revenue Generator for Grocers!

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The Buzz Phrase for Advertising in 2023 ……. AI!

I receive multiple emails daily with the latest and greatest AI for advertisers and agencies. What is AI? Artificial intelligence (AI) is...

14 views0 comments

What’s More Important? Reach or Frequency?

Jul 31
2 min

PLANNING

What’s More Important? Reach or Frequency?

In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...

17 views0 comments

Craft Brewers Looking to Begin Advertising Should Check This Out!

Jun 12
2 min

BRANDING

Craft Brewers Looking to Begin Advertising Should Check This Out!

Everyone knows that the craft brewery industry is booming, but increasing sales has become extremely challenging. Although we see many...

17 views0 comments

Planning an Outreach Marketing Strategy for Regional Brands is Key

Mar 27
3 min

COMMUNICATIONS

Planning an Outreach Marketing Strategy for Regional Brands is Key

Regional Companies must recognize the importance of creating, maintaining, and rewarding excellent customer relationships to increase...

5 views0 comments

Oct 24, 2022
3 min

BRANDING

Grow Your Brand by Expanding Your Audience!

Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...

2 views0 comments

Programmatic Advertising: The Past, Present & Future!

Oct 17, 2022
3 min

BUDGET

Programmatic Advertising: The Past, Present & Future!

Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we have...

5 views0 comments

Could the QR Code be the Future of Marketing? ……Again!

Aug 9, 2022
3 min

COMMUNICATIONS

Could the QR Code be the Future of Marketing? ……Again!

Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...

3 views0 comments

Navigating National Apps Allow Regional Companies to Target Locally

Jul 25, 2022
2 min

DIGITAL & MOBILE

Navigating National Apps Allow Regional Companies to Target Locally

Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking to run an...

6 views0 comments

Jul 18, 2022
2 min

BRANDING

That’s The Way The Cookie Crumbles!

Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...

2 views0 comments

Does the Advertising Industry Need to Pivot Again?

Jun 27, 2022
2 min

PLANNING

Does the Advertising Industry Need to Pivot Again?

Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients. March of 2020 feels like it was...

3 views0 comments

Marketing Connections with Niche Networks

May 30, 2022
3 min

COMMUNICATIONS

Marketing Connections with Niche Networks

Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was...

7 views0 comments

Jeepers Creepers… Don’t Get Too Personal

May 17, 2022
3 min

BRANDING

Jeepers Creepers… Don’t Get Too Personal

The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...

4 views0 comments

There Is More to Advertising Than Great Creative!

Apr 18, 2022
3 min

BUDGET

There Is More to Advertising Than Great Creative!

Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...

2 views0 comments

Mar 28, 2022
3 min

DIGITAL & MOBILE

Marketing to Generation Z

It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all anyone is talking...

4 views0 comments

30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!

Jan 18, 2022
3 min

BRANDING

30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!

I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run and I have been extremely...

2 views0 comments

Regional Companies Should Eye Media Balance Before Reach & Frequency

Jan 4, 2022
2 min

PLANNING

Regional Companies Should Eye Media Balance Before Reach & Frequency

Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target...

4 views0 comments

Lazy and Stupid is No Way to Go Through Life, Kid!

Dec 28, 2021
3 min

BUDGET

Lazy and Stupid is No Way to Go Through Life, Kid!

I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too dumb to know better! So, let...

3 views0 comments

Dec 14, 2021
2 min

BRANDING

Stop Selling and Start Sharing

As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...

2 views0 comments

Dec 7, 2021
2 min

BRANDING

Consumers Want Brands That Unite

Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and who or what is wrong....

5 views0 comments

Establishing a Target Audience, It’s Easier Than It Sounds!

Nov 1, 2021
2 min

PLANNING

Establishing a Target Audience, It’s Easier Than It Sounds!

Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...

5 views0 comments

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FRANK GUSSONI

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Retail Media Networks: The Next Revenue Generator for Grocers!

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