3 min read

Retail Media Networks: The Next Revenue Generator for Grocers!

3 min read

The Perfect Pitch. Is There One?

Sep 26, 2022
3 min

Location Based Advertising: Is Anybody Really Out There?

With consumers requesting more privacy and less sharing and selling of their information, the ability for advertisers to be able to...

16 views0 comments

Why Regional Companies Need Cross-Channel Advertising

Sep 19, 2022
2 min

DIGITAL & MOBILE

Why Regional Companies Need Cross-Channel Advertising

Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online...

3 views0 comments

Mobile Targeting Better Be Missile Accurate, Hitting the Right “Spot”

Sep 12, 2022
3 min

COMMUNICATIONS

Mobile Targeting Better Be Missile Accurate, Hitting the Right “Spot”

We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major increase in mobile app...

4 views0 comments

The Future of Software Automation within Marketing and Media Buying

Sep 5, 2022
3 min

COMMUNICATIONS

The Future of Software Automation within Marketing and Media Buying

AI and Tech are key but not everything! With the inception of new technology features such as Siri, Amazon’s Alexa, Tesla, and others, we...

11 views0 comments

Aug 29, 2022
3 min

COMMUNICATIONS

The Bait Needs to Match the Catch

A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You don’t catch many trout in...

6 views0 comments

The Endless Stream of Streaming Services for Consumers & Advertisers

Aug 22, 2022
3 min

DIGITAL & MOBILE

The Endless Stream of Streaming Services for Consumers & Advertisers

It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been “a thing” with younger...

4 views0 comments

Regional Companies Need A Unified Planning & Buying Team

Aug 15, 2022
2 min

NEGOTIATIONS

Regional Companies Need A Unified Planning & Buying Team

An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has...

6 views0 comments

Could the QR Code be the Future of Marketing? ……Again!

Aug 9, 2022
3 min

COMMUNICATIONS

Could the QR Code be the Future of Marketing? ……Again!

Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...

3 views0 comments

Maybe it’s Time for a John Wanamaker State of Mind!

Aug 8, 2022
4 min

DIGITAL & MOBILE

Maybe it’s Time for a John Wanamaker State of Mind!

As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However, today the advertising...

3 views0 comments

Aug 1, 2022
3 min

COMMUNICATIONS

Yes, I’ll Dare Say It!

I like making projections and I tend to fancy myself a bit further out on the curve than most. I like to be ahead of current conditions...

4 views0 comments

Navigating National Apps Allow Regional Companies to Target Locally

Jul 25, 2022
2 min

DIGITAL & MOBILE

Navigating National Apps Allow Regional Companies to Target Locally

Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking to run an...

6 views0 comments

Jul 18, 2022
2 min

BRANDING

That’s The Way The Cookie Crumbles!

Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...

2 views0 comments

The Time is Right for a More Social Shelf Experience

Jul 11, 2022
2 min

COMMUNICATIONS

The Time is Right for a More Social Shelf Experience

The pandemic brought about many shifts and disruptions in industries worldwide. And with those shifts came the rally of QR Codes. QR...

10 views0 comments

Playing the TV/CTV/OTT Media Buying Game

Jul 4, 2022
3 min

BUDGET

Playing the TV/CTV/OTT Media Buying Game

After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...

2 views0 comments

Does the Advertising Industry Need to Pivot Again?

Jun 27, 2022
2 min

PLANNING

Does the Advertising Industry Need to Pivot Again?

Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients. March of 2020 feels like it was...

3 views0 comments

Regional Companies Shouldn’t Resign Their Website to Facebook

Jun 6, 2022
3 min

COMMUNICATIONS

Regional Companies Shouldn’t Resign Their Website to Facebook

Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...

3 views0 comments

Marketing Connections with Niche Networks

May 30, 2022
3 min

COMMUNICATIONS

Marketing Connections with Niche Networks

Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was...

7 views0 comments

Length Matters! Radio Spots: Designed for Success

May 23, 2022
3 min

PLANNING

Length Matters! Radio Spots: Designed for Success

Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an inventory-based...

15 views0 comments

Jeepers Creepers… Don’t Get Too Personal

May 17, 2022
3 min

BRANDING

Jeepers Creepers… Don’t Get Too Personal

The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...

4 views0 comments

May 9, 2022
3 min

BUDGET

The 80/20 Mistake

The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...

5 views0 comments

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FRANK GUSSONI

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Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is there One?

Is Brand Consistency Really That Important?

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The Perfect Pitch. Is There One?

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