3 min read

Retail Media Networks: The Next Revenue Generator for Grocers!

3 min read

The Perfect Pitch. Is There One?

Jul 5, 2021
3 min

Likes my As*! It’s Still About Sales and Profits!

I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it has some undisputable...

3 views0 comments

Some Companies Have a Fool for a Client!

Jun 28, 2021
3 min

NEGOTIATIONS

Some Companies Have a Fool for a Client!

In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a client”! It’s often true...

5 views0 comments

Jun 21, 2021
3 min

COMMUNICATIONS

Jeez, Let Me Use It First!

We all know referral business is still the best type of advertising any brand can receive. There isn’t a better endorsement than one...

2 views0 comments

Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!

Jun 14, 2021
3 min

COMMUNICATIONS

Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!

Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...

3 views0 comments

Data…Can Be a Marketing Departments Worst Enemy!

Jun 7, 2021
3 min

DIGITAL & MOBILE

Data…Can Be a Marketing Departments Worst Enemy!

I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...

15 views0 comments

What Happens Locally, Needs to Expand Carefully!

May 31, 2021
3 min

BRANDING

What Happens Locally, Needs to Expand Carefully!

What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your company and its...

2 views0 comments

May 17, 2021
3 min

PLANNING

Trust Us…Proprietary BS!

I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in on and at...

3 views0 comments

May 10, 2021
3 min

COMMUNICATIONS

The Out of Home Comeback!

In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in a locked down situation, meant...

2 views0 comments

Influencers Are Having an Influence on Both Consumers and Marketers

May 3, 2021
3 min

BRANDING

Influencers Are Having an Influence on Both Consumers and Marketers

Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...

3 views0 comments

Virtual Event Sponsorship Opportunities are Virtually Everywhere

Apr 26, 2021
3 min

BRANDING

Virtual Event Sponsorship Opportunities are Virtually Everywhere

What do job fairs, benefits, trade shows, exhibitions, conferences and concerts have in common? These are all events that have pivoted...

2 views0 comments

To LinkedIn or Not? It’s becoming the Question!

Apr 19, 2021
2 min

COMMUNICATIONS

To LinkedIn or Not? It’s becoming the Question!

It’s become apparent to me that our society is one of “use it” until we “abuse it”. What am I talking about? Truth is a hundred things,...

3 views0 comments

Disappearing Cookies & the “Privacy Sandbox”: This digital targeting dilemma is not child’s play.

Apr 5, 2021
3 min

DIGITAL & MOBILE

Disappearing Cookies & the “Privacy Sandbox”: This digital targeting dilemma is not child’s play.

It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing third-party cookie...

3 views0 comments

Effective Advertising Isn’t Just the A B Cs but the 1 2 3s

Mar 22, 2021
3 min

PLANNING

Effective Advertising Isn’t Just the A B Cs but the 1 2 3s

Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective marketing...

3 views0 comments

Niche Agencies and The Generic Media Plan

Mar 15, 2021
2 min

COMMUNICATIONS

Niche Agencies and The Generic Media Plan

Leo Burnett famously once said “There is no such thing as a permanent advertising success.” This statement got me thinking…If this is the...

3 views0 comments

Feb 23, 2021
3 min

BUDGET

To Cut or Not to Cut? Which Budget Is the Question!

Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...

5 views0 comments

Programmatic: It’s not just banner ads anymore!

Feb 16, 2021
3 min

DIGITAL & MOBILE

Programmatic: It’s not just banner ads anymore!

For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought to be remnant...

11 views0 comments

Feb 9, 2021
3 min

SOCIAL

UGC…Let’s Get Personal

User Generated Content (UGC) is not exactly a new concept. Over the last decade it’s only grown with the common use of social media. The...

2 views0 comments

Jan 26, 2021
3 min

DIGITAL & MOBILE

OTT is Over the Top!

Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...

2 views0 comments

So, You Think You Can Be A Social Media Manager?

Jan 19, 2021
3 min

COMMUNICATIONS

So, You Think You Can Be A Social Media Manager?

The position of a Content Marketer or Social Media Manager is something that everyone under the age of 30 seems to think they can do. Gen...

2 views0 comments

The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication

Jan 12, 2021
3 min

COMMUNICATIONS

The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication

Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple strategy in life. I plan for the worst...

2 views0 comments

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FRANK GUSSONI

President & Founder of A3 media.

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Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is there One?

Is Brand Consistency Really That Important?

Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is There One?

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