3 min read

Deepfake Ads, When Technology Outpaces Intelligence

3 min read

It's What You Learn After You Know It All That Really Counts Part 2

Aug 17, 2021
2 min

Misleading Ads Vs. Persuasive Ads. There is a Big Difference!

No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...

28 views0 comments

Automation is Missing Three Key Components!

Jul 27, 2021
3 min

COMMUNICATIONS

Automation is Missing Three Key Components!

There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen, lead generation companies...

4 views0 comments

A Real-Life Lesson of Traditional Media’s Effectiveness!

Jul 20, 2021
2 min

DIGITAL & MOBILE

A Real-Life Lesson of Traditional Media’s Effectiveness!

For the past decade it seems all we hear about is the virtues of digital media and the death of traditional media. Just to be clear, I...

6 views0 comments

“Listen Up!” Podcasts Are a Medium Worth Tuning Into!

Jul 13, 2021
2 min

COMMUNICATIONS

“Listen Up!” Podcasts Are a Medium Worth Tuning Into!

Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British audio and TV...

6 views0 comments

Likes my As*! It’s Still About Sales and Profits!

Jul 6, 2021
3 min

DIGITAL & MOBILE

Likes my As*! It’s Still About Sales and Profits!

I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it has some undisputable...

5 views0 comments

Some Companies Have a Fool for a Client!

Jun 29, 2021
3 min

NEGOTIATIONS

Some Companies Have a Fool for a Client!

In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a client”! It’s often true...

6 views0 comments

Jun 22, 2021
3 min

COMMUNICATIONS

Jeez, Let Me Use It First!

We all know referral business is still the best type of advertising any brand can receive. There isn’t a better endorsement than one...

3 views0 comments

Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!

Jun 15, 2021
3 min

COMMUNICATIONS

Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!

Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...

4 views0 comments

Data…Can Be a Marketing Departments Worst Enemy!

Jun 8, 2021
3 min

DIGITAL & MOBILE

Data…Can Be a Marketing Departments Worst Enemy!

I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...

21 views0 comments

What Happens Locally, Needs to Expand Carefully!

Jun 1, 2021
3 min

BRANDING

What Happens Locally, Needs to Expand Carefully!

What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your company and its...

7 views0 comments

May 18, 2021
3 min

PLANNING

Trust Us…Proprietary BS!

I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in on and at...

5 views0 comments

May 11, 2021
3 min

COMMUNICATIONS

The Out of Home Comeback!

In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in a locked down situation, meant...

5 views0 comments

Influencers Are Having an Influence on Both Consumers and Marketers

May 4, 2021
3 min

BRANDING

Influencers Are Having an Influence on Both Consumers and Marketers

Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...

5 views0 comments

Virtual Event Sponsorship Opportunities are Virtually Everywhere

Apr 27, 2021
3 min

BRANDING

Virtual Event Sponsorship Opportunities are Virtually Everywhere

What do job fairs, benefits, trade shows, exhibitions, conferences and concerts have in common? These are all events that have pivoted...

5 views0 comments

To LinkedIn or Not? It’s becoming the Question!

Apr 20, 2021
2 min

COMMUNICATIONS

To LinkedIn or Not? It’s becoming the Question!

It’s become apparent to me that our society is one of “use it” until we “abuse it”. What am I talking about? Truth is a hundred things,...

5 views0 comments

Disappearing Cookies & the “Privacy Sandbox”: This digital targeting dilemma is not child’s play.

Apr 6, 2021
3 min

DIGITAL & MOBILE

Disappearing Cookies & the “Privacy Sandbox”: This digital targeting dilemma is not child’s play.

It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing third-party cookie...

4 views0 comments

Effective Advertising Isn’t Just the A B Cs but the 1 2 3s

Mar 23, 2021
3 min

PLANNING

Effective Advertising Isn’t Just the A B Cs but the 1 2 3s

Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective marketing...

5 views0 comments

Niche Agencies and The Generic Media Plan

Mar 16, 2021
2 min

COMMUNICATIONS

Niche Agencies and The Generic Media Plan

Leo Burnett famously once said “There is no such thing as a permanent advertising success.” This statement got me thinking…If this is the...

5 views0 comments

Feb 23, 2021
3 min

BUDGET

To Cut or Not to Cut? Which Budget Is the Question!

Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...

9 views0 comments

Programmatic: It’s not just banner ads anymore!

Feb 16, 2021
3 min

DIGITAL & MOBILE

Programmatic: It’s not just banner ads anymore!

For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought to be remnant...

13 views0 comments

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Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All Part 2

It's What You Learn After You Know It All That Really Counts Part 1

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

CONNECT WITH ME

LET'S BE FRANK VIDEOS

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