Feb 16, 20213 min read
Programmatic: It’s not just banner ads anymore!
For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought to be remnant...
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Feb 9, 20213 min read
UGC…Let’s Get Personal
User Generated Content (UGC) is not exactly a new concept. Over the last decade it’s only grown with the common use of social media. The...
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Jan 26, 20213 min read
OTT is Over the Top!
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...
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Jan 19, 20213 min read
So, You Think You Can Be A Social Media Manager?
The position of a Content Marketer or Social Media Manager is something that everyone under the age of 30 seems to think they can do. Gen...
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Jan 12, 20213 min read
The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication
Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple strategy in life. I plan for the worst...
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Dec 30, 20203 min read
We All make Mistakes. How You handle Them is the Key Factor!
You do it, I do it, my family does it, my employees do it, we all make mistakes. However, it’s the part that follows that is more crucial...
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Dec 15, 20203 min read
It’s Hard Work That Keeps Things Simple. Six Steps That Work for Us!
If you’re the boss of a company, be the boss. If you’re in charge of reconciliations, make sure the reconciliations get done. If you’re...
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Dec 8, 20202 min read
Establishing a Target Audience, It’s Easier Than It Sounds!
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...
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Dec 1, 20203 min read
Creating a Compelling Campaign is the Proper Mix of Creative and Media
Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme focus on your...
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Nov 29, 20202 min read
4 Tips for Regional Companies with Shrinking Media Budgets
The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their next annual...
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Nov 3, 20203 min read
An Obligation to Employees and Management: A Pandemic Note to One’s Self!
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and discuss something that became very...
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Oct 21, 20203 min read
Social Media Done Right, Produces Results! What You Need to Know to Go Toe to Toe with the Big Boys
Of all the advertising mediums to have changed over the years, social media advertising may have come the furthest in terms of where it...
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Oct 14, 20203 min read
For Small and Regional Companies, Local Still Matters. It Just looks Different.
No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent and...
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Oct 6, 20204 min read
The Math in Media: Digital Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
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Sep 29, 20204 min read
The Math in Media: Out of Home Edition
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I...
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Sep 22, 20204 min read
The Math in Media: Radio Math
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look at both...
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Sep 15, 20204 min read
The Math in Media: TV Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
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Aug 11, 20202 min read
Brand Loyalty Is Getting a Facelift! Regional Businesses Should Take Advantage
For decades, many of the largest companies have relied on brand loyalty and the dedication from countless consumers to purchase their...
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Jul 15, 20202 min read
Marketing and Advertising Are Two Different Things…
You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...
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Jun 16, 20202 min read
Regional Advertisers Should Look to More Traditional Forms of Media as States Begin to Re-Open
As states begin to ease social distancing restrictions and businesses start to return to more normal operations, many advertisers that...
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