Limited Data Mining Can Still Aid Regional Companies
Data mining can be a cost-effective way for mid-market companies to grow their consumer base. Since the first advertisement was placed in...
Oct 31, 20182 min read
5 Key Elements a Regional Company Should Include in a Brief to Their Agency
A client brief with missing or vague information will only result in sub-par return for any mid-market company. By providing these five...
Oct 31, 20183 min read
The Capsizing Effect National Brands Can Have on Regional Companies
Using share of voice to grow a brand, gain market share and not drown the budget. For any business, competition is everywhere. For...
Oct 24, 20182 min read
Regional Companies Should Understand the Differences Between Large and Small Agencies
For Mid-market Companies, while signing with a large media agency has the perception of assurance it may not be in the best interest of...
Oct 23, 20183 min read
