Top 10 Media Industry Predictions for 2019
With so many people making industry forecasts, I decided to weigh-in with my own. While my list is mainly focused on national...
Dec 18, 20182 min read
Delivery vs. Viewability; The Difference is Critical for Regional Companies
How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be aware of...
Dec 17, 20182 min read
The Plan of Attack for a Regional Launch vs. a Mature Market Campaign
There are just as many differences as similarities and you need to get it right. When a regional company plans a product launch their...
Dec 14, 20182 min read
Terrestrial Radio for Regional Companies
Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest forms of media....
Dec 13, 20182 min read
Reputation + Awareness Impacts A Regional Company’s New Market Entry
Walk before you run or you may just trip. Typically, most companies, whether regional or national focus on sales volume, tracking them...
Dec 11, 20182 min read
(ODV) Viewers and Regional Company Brand Connection
Original Digital Video showing significant promise to be a great media tool to have in your toolbox. In a quick overview, Original...
Dec 10, 20182 min read
What is The Best Out of Home Marketing for Regional Companies?
Digital or traditional billboards; which is better for a mid-market company? Over the last few years, digital billboards have been...
Dec 7, 20182 min read
Time: A Key Factor for Every Regional Media Buy
For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media...
Dec 5, 20182 min read
5 Reasons Why a Regional Company’s Radio Campaign Can Fail
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...
Dec 4, 20183 min read
Regional Companies Find Less Competition in Podcasting
Podcasts have a-ways to go but offer mid-market companies an opportunity to connect with consumers ahead of their competition. Podcast...
Dec 3, 20182 min read
Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Bud
Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often...
Nov 28, 20183 min read
Social + Traditional = Best Regional Company Expansion Plans
Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing...
Nov 26, 20182 min read
3 Things to Remember When Building a Regional Media Campaign
When it comes to developing a strategic mid-market ad campaign, there are several things to keep in mind when looking at the buying...
Nov 22, 20182 min read
The 10 Actions a Regional Company Should Take When Hiring Their First CMO
Mid-Market companies need to fully understand the importance of this position. It can either boost or cripple their company. Most...
Nov 21, 20184 min read
Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.
When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong agency. Every so...
Nov 20, 20183 min read
Regional Companies Can’t Afford an Incompetent CMO
Mid-market companies are more vulnerable than national companies and need to scrutinize their new CMO. According to several sources the...
Nov 19, 20183 min read
Traditional Advertising, A Must for Increasing Regional Brand Recall
Utilizing a good mix of traditional & digital advertising is key if mid-market companies want better brand recall. Many of the most...
Nov 15, 20182 min read
In the Face of Tech Overload Regional Companies Need to Remain Personal
Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and have watched all the ebbs and...
Nov 14, 20183 min read
Regional Mobile Messaging…Text Rates No Longer Apply
Mobile messaging is one guerrilla marketing tool that cannot afford to be ignore. The hurdle of text messaging rates is no longer an...
Nov 8, 20182 min read
Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media
Smaller specific groups of consumers prove to be more effective for regional and mid-market size companies than large noisy social. By...
Nov 7, 20182 min read
