3 min read

Deepfake Ads, When Technology Outpaces Intelligence

3 min read

It's What You Learn After You Know It All That Really Counts Part 2

Delivery vs. Viewability; The Difference is Critical for Regional Companies

Dec 17, 2018
2 min

DIGITAL & MOBILE

Delivery vs. Viewability; The Difference is Critical for Regional Companies

How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be aware of...

3 views0 comments

The Plan of Attack for a Regional Launch vs. a Mature Market Campaign

Dec 14, 2018
2 min

PLANNING

The Plan of Attack for a Regional Launch vs. a Mature Market Campaign

There are just as many differences as similarities and you need to get it right. When a regional company plans a product launch their...

4 views0 comments

Terrestrial Radio for Regional Companies

Dec 13, 2018
2 min

RESEARCH

Terrestrial Radio for Regional Companies

Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest forms of media....

6 views0 comments

Reputation + Awareness Impacts A Regional Company’s New Market Entry

Dec 11, 2018
2 min

PLANNING

Reputation + Awareness Impacts A Regional Company’s New Market Entry

Walk before you run or you may just trip. Typically, most companies, whether regional or national focus on sales volume, tracking them...

3 views0 comments

Dec 10, 2018
2 min

DIGITAL & MOBILE

(ODV) Viewers and Regional Company Brand Connection

Original Digital Video showing significant promise to be a great media tool to have in your toolbox. In a quick overview, Original...

14 views0 comments

What is The Best Out of Home Marketing for Regional Companies?

Dec 7, 2018
2 min

TRADITIONAL

What is The Best Out of Home Marketing for Regional Companies?

Digital or traditional billboards; which is better for a mid-market company? Over the last few years, digital billboards have been...

26 views0 comments

Time: A Key Factor for Every Regional Media Buy

Dec 5, 2018
2 min

NEGOTIATIONS

Time: A Key Factor for Every Regional Media Buy

For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media...

5 views0 comments

5 Reasons Why a Regional Company’s Radio Campaign Can Fail

Dec 4, 2018
3 min

BUDGET

5 Reasons Why a Regional Company’s Radio Campaign Can Fail

Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...

5 views0 comments

Regional Companies Find Less Competition in Podcasting

Dec 3, 2018
2 min

DIGITAL & MOBILE

Regional Companies Find Less Competition in Podcasting

Podcasts have a-ways to go but offer mid-market companies an opportunity to connect with consumers ahead of their competition. Podcast...

3 views0 comments

Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Bud

Nov 28, 2018
3 min

BUDGET

Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Bud

Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often...

3 views0 comments

Social + Traditional = Best Regional Company Expansion Plans

Nov 26, 2018
2 min

DIGITAL & MOBILE

Social + Traditional = Best Regional Company Expansion Plans

Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing...

3 views0 comments

3 Things to Remember When Building a Regional Media Campaign

Nov 22, 2018
2 min

NEGOTIATIONS

3 Things to Remember When Building a Regional Media Campaign

When it comes to developing a strategic mid-market ad campaign, there are several things to keep in mind when looking at the buying...

8 views0 comments

The 10 Actions a Regional Company Should Take When Hiring Their First CMO

Nov 21, 2018
4 min

PLANNING

The 10 Actions a Regional Company Should Take When Hiring Their First CMO

Mid-Market companies need to fully understand the importance of this position. It can either boost or cripple their company. Most...

4 views0 comments

Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.

Nov 20, 2018
3 min

PLANNING

Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.

When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong agency. Every so...

7 views0 comments

Regional Companies Can’t Afford an Incompetent CMO

Nov 19, 2018
3 min

NEGOTIATIONS

Regional Companies Can’t Afford an Incompetent CMO

Mid-market companies are more vulnerable than national companies and need to scrutinize their new CMO. According to several sources the...

3 views0 comments

Nov 15, 2018
2 min

DIGITAL & MOBILE

Traditional Advertising, A Must for Increasing Regional Brand Recall

Utilizing a good mix of traditional & digital advertising is key if mid-market companies want better brand recall. Many of the most...

3 views0 comments

In the Face of Tech Overload Regional Companies Need to Remain Personal

Nov 14, 2018
3 min

DIGITAL & MOBILE

In the Face of Tech Overload Regional Companies Need to Remain Personal

Mid-marketers better keep it real if they want to grow. I’ve been in the media business for 25 years and have watched all the ebbs and...

3 views0 comments

Regional Mobile Messaging…Text Rates No Longer Apply

Nov 8, 2018
2 min

DIGITAL & MOBILE

Regional Mobile Messaging…Text Rates No Longer Apply

Mobile messaging is one guerrilla marketing tool that cannot afford to be ignore. The hurdle of text messaging rates is no longer an...

3 views0 comments

Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media

Nov 7, 2018
2 min

DIGITAL & MOBILE

Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media

Smaller specific groups of consumers prove to be more effective for regional and mid-market size companies than large noisy social. By...

4 views0 comments

Limited Data Mining Can Still Aid Regional Companies

Nov 1, 2018
2 min

RESEARCH

Limited Data Mining Can Still Aid Regional Companies

Data mining can be a cost-effective way for mid-market companies to grow their consumer base. Since the first advertisement was placed in...

3 views0 comments

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Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All Part 2

It's What You Learn After You Know It All That Really Counts Part 1

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

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