3 min read

Deepfake Ads, When Technology Outpaces Intelligence

3 min read

It's What You Learn After You Know It All That Really Counts Part 2

Marketing Connections with Niche Networks

May 31, 2022
3 min

COMMUNICATIONS

Marketing Connections with Niche Networks

Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was...

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Length Matters! Radio Spots: Designed for Success

May 24, 2022
3 min

PLANNING

Length Matters! Radio Spots: Designed for Success

Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an inventory-based...

47 views0 comments

Jeepers Creepers… Don’t Get Too Personal

May 17, 2022
3 min

BRANDING

Jeepers Creepers… Don’t Get Too Personal

The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...

7 views0 comments

May 10, 2022
3 min

BUDGET

The 80/20 Mistake

The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...

8 views0 comments

May 3, 2022
2 min

BRANDING

Regional Businesses Need More Than Performance Marketing to Lift Their Brand

Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand reach, to...

6 views0 comments

Welcome to 2022, the Meta-Crypto Universe!

Apr 26, 2022
2 min

BUDGET

Welcome to 2022, the Meta-Crypto Universe!

Without doubt two of the biggest buzz phrases this year are Metaverse and Cryptocurrency, or just Crypto. While we’ve all heard of them,...

4 views0 comments

There Is More to Advertising Than Great Creative!

Apr 19, 2022
3 min

BUDGET

There Is More to Advertising Than Great Creative!

Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...

4 views0 comments

The Real Goals of a Client-Agency Relationship!

Apr 12, 2022
3 min

PLANNING

The Real Goals of a Client-Agency Relationship!

Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on advertising budgets,...

9 views0 comments

Creative vs. Location: For a Successful OOH Campaign, which is More Important?

Apr 5, 2022
3 min

PLANNING

Creative vs. Location: For a Successful OOH Campaign, which is More Important?

When it comes to billboard advertising, most people would say that it is the creative that matters most. While it is true that this form...

35 views0 comments

A3 Media Launches SocialShelf® Test in NJ!

Mar 31, 2022
2 min

BRANDING

A3 Media Launches SocialShelf® Test in NJ!

PR ANNOUNCEMENT FOR IMMEDIATE RELEASE March 30, 2022 TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street...

4 views0 comments

Mar 29, 2022
3 min

DIGITAL & MOBILE

Marketing to Generation Z

It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all anyone is talking...

6 views0 comments

A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain

Mar 22, 2022
1 min

BRANDING

A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain

A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands,...

5 views0 comments

Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!

Mar 8, 2022
3 min

PLANNING

Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!

When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and if an issue arises,...

13 views0 comments

Mar 1, 2022
3 min

NEGOTIATIONS

Everyone Thinks It’s Easy. It’s Not!

I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential clients who truly don’t...

4 views0 comments

To Be Socially Relevant, Regional Companies Need to Publish Content

Feb 22, 2022
3 min

DIGITAL & MOBILE

To Be Socially Relevant, Regional Companies Need to Publish Content

Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...

11 views0 comments

The Demographic Shift in the Craft Beer Industry

Feb 15, 2022
2 min

BRANDING

The Demographic Shift in the Craft Beer Industry

Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot and Go with the flow. These are...

19 views0 comments

Where is Everybody and What Are They So Busy Doing?

Feb 8, 2022
3 min

COMMUNICATIONS

Where is Everybody and What Are They So Busy Doing?

I’m a straight head on guy, by most accounts. I see a problem, or a goal and I try to rationalize the fastest and most accurate way to go...

6 views0 comments

Feb 1, 2022
3 min

COMMUNICATIONS

OMG…My Kingdom for Good Salespeople!

Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work on them and make improvements every day. And...

5 views0 comments

At Times, Transparency Can Be More Meaningful Than Data!

Jan 25, 2022
3 min

RESEARCH

At Times, Transparency Can Be More Meaningful Than Data!

I’ll be the first to admit, hell I might be the only one willing to admit that there is no perfect media outlet in our industry! Did he...

3 views0 comments

30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!

Jan 18, 2022
3 min

BRANDING

30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!

I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run and I have been extremely...

4 views0 comments

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FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

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Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All Part 2

It's What You Learn After You Know It All That Really Counts Part 1

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

CONNECT WITH ME

LET'S BE FRANK VIDEOS

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FRANK GUSSONI
PRESIDENT & FOUNDER, A3 MEDIA

2821 Delta Lane
Trooper, PA 19403
(610) 631-5500

Copyright © All rights reserved by Franks-Take.com

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

CONNECT WITH ME

LET'S BE FRANK VIDEOS

SUBSCRIBE TO THE BLOG

CATEGORIES

POPULAR POSTS

YOU MAY HAVE MISSED

FRANK GUSSONI PRESIDENT & FOUNDER, A3 MEDIA

2821 Delta Lane Trooper, PA 19403 (610) 631-5500 Copyright © All rights reserved by Franks-Take.com

FRANK GUSSONI
PRESIDENT & FOUNDER, A3 MEDIA

2821 Delta Lane
Trooper, PA 19403
(610) 631-5500

Copyright © All rights reserved by Franks-Take.com