3 min read

Retail Media Networks: The Next Revenue Generator for Grocers!

3 min read

The Perfect Pitch. Is There One?

May 2, 2022
2 min

Regional Businesses Need More Than Performance Marketing to Lift Their Brand

Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand reach, to...

4 views0 comments

Welcome to 2022, the Meta-Crypto Universe!

Apr 25, 2022
2 min

BUDGET

Welcome to 2022, the Meta-Crypto Universe!

Without doubt two of the biggest buzz phrases this year are Metaverse and Cryptocurrency, or just Crypto. While we’ve all heard of them,...

3 views0 comments

There Is More to Advertising Than Great Creative!

Apr 18, 2022
3 min

BUDGET

There Is More to Advertising Than Great Creative!

Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...

2 views0 comments

The Real Goals of a Client-Agency Relationship!

Apr 11, 2022
3 min

PLANNING

The Real Goals of a Client-Agency Relationship!

Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on advertising budgets,...

7 views0 comments

Creative vs. Location: For a Successful OOH Campaign, which is More Important?

Apr 4, 2022
3 min

PLANNING

Creative vs. Location: For a Successful OOH Campaign, which is More Important?

When it comes to billboard advertising, most people would say that it is the creative that matters most. While it is true that this form...

19 views0 comments

A3 Media Launches SocialShelf® Test in NJ!

Mar 30, 2022
2 min

BRANDING

A3 Media Launches SocialShelf® Test in NJ!

PR ANNOUNCEMENT FOR IMMEDIATE RELEASE March 30, 2022 TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street...

3 views0 comments

Mar 28, 2022
3 min

DIGITAL & MOBILE

Marketing to Generation Z

It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all anyone is talking...

4 views0 comments

A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain

Mar 21, 2022
1 min

BRANDING

A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain

A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands,...

2 views0 comments

Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!

Mar 8, 2022
3 min

PLANNING

Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!

When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and if an issue arises,...

5 views0 comments

Mar 1, 2022
3 min

NEGOTIATIONS

Everyone Thinks It’s Easy. It’s Not!

I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential clients who truly don’t...

1 view0 comments

To Be Socially Relevant, Regional Companies Need to Publish Content

Feb 22, 2022
3 min

DIGITAL & MOBILE

To Be Socially Relevant, Regional Companies Need to Publish Content

Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...

5 views0 comments

The Demographic Shift in the Craft Beer Industry

Feb 15, 2022
2 min

BRANDING

The Demographic Shift in the Craft Beer Industry

Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot and Go with the flow. These are...

12 views0 comments

Where is Everybody and What Are They So Busy Doing?

Feb 8, 2022
3 min

COMMUNICATIONS

Where is Everybody and What Are They So Busy Doing?

I’m a straight head on guy, by most accounts. I see a problem, or a goal and I try to rationalize the fastest and most accurate way to go...

2 views0 comments

Feb 1, 2022
3 min

COMMUNICATIONS

OMG…My Kingdom for Good Salespeople!

Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work on them and make improvements every day. And...

2 views0 comments

At Times, Transparency Can Be More Meaningful Than Data!

Jan 25, 2022
3 min

RESEARCH

At Times, Transparency Can Be More Meaningful Than Data!

I’ll be the first to admit, hell I might be the only one willing to admit that there is no perfect media outlet in our industry! Did he...

1 view0 comments

30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!

Jan 18, 2022
3 min

BRANDING

30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!

I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run and I have been extremely...

2 views0 comments

Regional Companies Should Eye Media Balance Before Reach & Frequency

Jan 4, 2022
2 min

PLANNING

Regional Companies Should Eye Media Balance Before Reach & Frequency

Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target...

4 views0 comments

Lazy and Stupid is No Way to Go Through Life, Kid!

Dec 28, 2021
3 min

BUDGET

Lazy and Stupid is No Way to Go Through Life, Kid!

I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too dumb to know better! So, let...

3 views0 comments

SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands

Dec 22, 2021
2 min

BRANDING

SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands

Written by Jessica Infante – Dec. 22, 2021 at 9:54 AM Original article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf,...

1 view0 comments

The Art of Traditional Regional Media Isn't A DSP!

Dec 21, 2021
3 min

PLANNING

The Art of Traditional Regional Media Isn't A DSP!

Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer was the...

2 views0 comments

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FRANK GUSSONI

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Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is there One?

Is Brand Consistency Really That Important?

Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is There One?

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