Regional Companies Shouldn’t Resign Their Website to Facebook
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...
Jun 6, 20223 min read
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Marketing Connections with Niche Networks
Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was...
May 30, 20223 min read
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Length Matters! Radio Spots: Designed for Success
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an inventory-based...
May 23, 20223 min read
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Jeepers Creepers… Don’t Get Too Personal
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...
May 17, 20223 min read
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The 80/20 Mistake
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...
May 9, 20223 min read
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Regional Businesses Need More Than Performance Marketing to Lift Their Brand
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand reach, to...
May 2, 20222 min read
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Welcome to 2022, the Meta-Crypto Universe!
Without doubt two of the biggest buzz phrases this year are Metaverse and Cryptocurrency, or just Crypto. While we’ve all heard of them,...
Apr 25, 20222 min read
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There Is More to Advertising Than Great Creative!
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...
Apr 18, 20223 min read
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The Real Goals of a Client-Agency Relationship!
Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on advertising budgets,...
Apr 11, 20223 min read
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Creative vs. Location: For a Successful OOH Campaign, which is More Important?
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it is true that this form...
Apr 4, 20223 min read
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A3 Media Launches SocialShelf® Test in NJ!
PR ANNOUNCEMENT FOR IMMEDIATE RELEASE March 30, 2022 TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street...
Mar 30, 20222 min read
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Marketing to Generation Z
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all anyone is talking...
Mar 28, 20223 min read
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A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain
A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands,...
Mar 21, 20221 min read
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Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and if an issue arises,...
Mar 8, 20223 min read
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Everyone Thinks It’s Easy. It’s Not!
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential clients who truly don’t...
Mar 1, 20223 min read
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To Be Socially Relevant, Regional Companies Need to Publish Content
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...
Feb 22, 20223 min read
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The Demographic Shift in the Craft Beer Industry
Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot and Go with the flow. These are...
Feb 15, 20222 min read
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Where is Everybody and What Are They So Busy Doing?
I’m a straight head on guy, by most accounts. I see a problem, or a goal and I try to rationalize the fastest and most accurate way to go...
Feb 8, 20223 min read
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OMG…My Kingdom for Good Salespeople!
Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work on them and make improvements every day. And...
Feb 1, 20223 min read
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At Times, Transparency Can Be More Meaningful Than Data!
I’ll be the first to admit, hell I might be the only one willing to admit that there is no perfect media outlet in our industry! Did he...
Jan 25, 20223 min read
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