What’s More Important? Reach or Frequency?
In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...
Jul 31, 20232 min read
Grow Your Brand by Expanding Your Audience!
Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...
Oct 24, 20223 min read
Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and if an issue arises,...
Mar 8, 20223 min read
Regional Companies Should Eye Media Balance Before Reach & Frequency
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target...
Jan 4, 20222 min read
Establishing a Target Audience, It’s Easier Than It Sounds!
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...
Nov 1, 20212 min read
Some Companies Have a Fool for a Client!
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a client”! It’s often true...
Jun 28, 20213 min read
Jeez, Let Me Use It First!
We all know referral business is still the best type of advertising any brand can receive. There isn’t a better endorsement than one...
Jun 21, 20213 min read
Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
Jun 14, 20213 min read
Marketing and Media: Doing it Right Means, in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
Feb 26, 20204 min read
It’s Smart for A Regional Company’s In-House Agency to Look for Back-Up!
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost effective. There are...
Sep 30, 20192 min read
5 Things Regional Companies Need to Know When Selecting A Media Buying Agency
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...
Sep 16, 20194 min read
Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market...
Apr 1, 20193 min read
The Importance of a Regional Company and Its Agency’s Relationship
Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...
Feb 26, 20194 min read
5 Ways Regional Companies Can Maximize Advertising Dollars
A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with the competition. No...
Jan 24, 20193 min read
The Importance of Vetting Digital for Regional Companies
Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more...
Jan 21, 20192 min read
Regional Company’s Successes Can Be Dependent on Ad Trafficking
Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t...
Jan 11, 20192 min read
The Pros and Cons of Programmatic Buying for Regional Companies
The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and Real...
Jan 4, 20192 min read
Regional Companies Need Data But May Be Overlooking Obvious Numbers
There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic Brain...
Dec 26, 20183 min read
A “Full Service” Agency May Not Offer the Best Service for a Regional Company
Having it all under one roof may prove to be a house of cards. Most people have a general practitioner they see for their annual checkup...
Dec 25, 20182 min read
Delivery vs. Viewability; The Difference is Critical for Regional Companies
How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be aware of...
Dec 17, 20182 min read
