3 min read

Deepfake Ads, When Technology Outpaces Intelligence

3 min read

It's What You Learn After You Know It All That Really Counts Part 2

What’s More Important? Reach or Frequency?

Aug 1, 2023
2 min

PLANNING

What’s More Important? Reach or Frequency?

In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...

38 views0 comments

Oct 25, 2022
3 min

BRANDING

Grow Your Brand by Expanding Your Audience!

Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...

4 views0 comments

Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!

Mar 8, 2022
3 min

PLANNING

Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!

When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and if an issue arises,...

13 views0 comments

Regional Companies Should Eye Media Balance Before Reach & Frequency

Jan 4, 2022
2 min

PLANNING

Regional Companies Should Eye Media Balance Before Reach & Frequency

Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target...

14 views0 comments

Establishing a Target Audience, It’s Easier Than It Sounds!

Nov 2, 2021
2 min

PLANNING

Establishing a Target Audience, It’s Easier Than It Sounds!

Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...

7 views0 comments

Some Companies Have a Fool for a Client!

Jun 29, 2021
3 min

NEGOTIATIONS

Some Companies Have a Fool for a Client!

In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a client”! It’s often true...

6 views0 comments

Jun 22, 2021
3 min

COMMUNICATIONS

Jeez, Let Me Use It First!

We all know referral business is still the best type of advertising any brand can receive. There isn’t a better endorsement than one...

3 views0 comments

Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!

Jun 15, 2021
3 min

COMMUNICATIONS

Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!

Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...

4 views0 comments

Marketing and Media: Doing it Right Means, in the Proper Order!

Feb 26, 2020
4 min

PLANNING

Marketing and Media: Doing it Right Means, in the Proper Order!

Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...

2 views0 comments

It’s Smart for A Regional Company’s In-House Agency to Look for Back-Up!

Oct 1, 2019
2 min

COMMUNICATIONS

It’s Smart for A Regional Company’s In-House Agency to Look for Back-Up!

In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost effective. There are...

3 views0 comments

5 Things Regional Companies Need to Know When Selecting A Media Buying Agency

Sep 17, 2019
4 min

BUDGET

5 Things Regional Companies Need to Know When Selecting A Media Buying Agency

A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...

4 views0 comments

Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!

Apr 2, 2019
3 min

NEGOTIATIONS

Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!

Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market...

6 views0 comments

The Importance of a Regional Company and Its Agency’s Relationship

Feb 26, 2019
4 min

BUDGET

The Importance of a Regional Company and Its Agency’s Relationship

Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...

19 views0 comments

5 Ways Regional Companies Can Maximize Advertising Dollars

Jan 24, 2019
3 min

PLANNING

5 Ways Regional Companies Can Maximize Advertising Dollars

A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with the competition. No...

6 views0 comments

The Importance of Vetting Digital for Regional Companies

Jan 21, 2019
2 min

DIGITAL & MOBILE

The Importance of Vetting Digital for Regional Companies

Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more...

3 views0 comments

Jan 11, 2019
2 min

TRAFFICKING

Regional Company’s Successes Can Be Dependent on Ad Trafficking

Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t...

3 views0 comments

The Pros and Cons of Programmatic Buying for Regional Companies

Jan 4, 2019
2 min

DIGITAL & MOBILE

The Pros and Cons of Programmatic Buying for Regional Companies

The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and Real...

19 views0 comments

Regional Companies Need Data But May Be Overlooking Obvious Numbers

Dec 26, 2018
3 min

PLANNING

Regional Companies Need Data But May Be Overlooking Obvious Numbers

There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic Brain...

4 views0 comments

A “Full Service” Agency May Not Offer the Best Service for a Regional Company

Dec 25, 2018
2 min

BUDGET

A “Full Service” Agency May Not Offer the Best Service for a Regional Company

Having it all under one roof may prove to be a house of cards. Most people have a general practitioner they see for their annual checkup...

5 views0 comments

Delivery vs. Viewability; The Difference is Critical for Regional Companies

Dec 17, 2018
2 min

DIGITAL & MOBILE

Delivery vs. Viewability; The Difference is Critical for Regional Companies

How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be aware of...

3 views0 comments

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FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.

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Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All Part 2

It's What You Learn After You Know It All That Really Counts Part 1

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

CONNECT WITH ME

LET'S BE FRANK VIDEOS

SUBSCRIBE TO THE BLOG

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YOU MAY HAVE MISSED

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PRESIDENT & FOUNDER, A3 MEDIA

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