- Jul 31
- 2 min
What’s More Important? Reach or Frequency?
- Oct 24, 2022
- 3 min
Grow Your Brand by Expanding Your Audience!
- Mar 8, 2022
- 3 min
Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!
- Jan 4, 2022
- 2 min
Regional Companies Should Eye Media Balance Before Reach & Frequency
- Nov 1, 2021
- 2 min
Establishing a Target Audience, It’s Easier Than It Sounds!
- Jun 28, 2021
- 3 min
Some Companies Have a Fool for a Client!
- Jun 21, 2021
- 3 min
Jeez, Let Me Use It First!
- Jun 14, 2021
- 3 min
Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!
- Feb 26, 2020
- 4 min
Marketing and Media: Doing it Right Means, in the Proper Order!
- Sep 30, 2019
- 2 min
It’s Smart for A Regional Company’s In-House Agency to Look for Back-Up!
- Sep 16, 2019
- 4 min
5 Things Regional Companies Need to Know When Selecting A Media Buying Agency
- Apr 1, 2019
- 3 min
Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!
- Feb 26, 2019
- 4 min
The Importance of a Regional Company and Its Agency’s Relationship
- Jan 24, 2019
- 3 min
5 Ways Regional Companies Can Maximize Advertising Dollars
- Jan 21, 2019
- 2 min
The Importance of Vetting Digital for Regional Companies
- Jan 11, 2019
- 2 min
Regional Company’s Successes Can Be Dependent on Ad Trafficking
- Jan 4, 2019
- 2 min
The Pros and Cons of Programmatic Buying for Regional Companies
- Dec 26, 2018
- 3 min
Regional Companies Need Data But May Be Overlooking Obvious Numbers
- Dec 25, 2018
- 2 min
A “Full Service” Agency May Not Offer the Best Service for a Regional Company
- Dec 17, 2018
- 2 min
Delivery vs. Viewability; The Difference is Critical for Regional Companies
