- Nov 14, 2023
- 3 min
The Perfect Pitch. Is There One?
- Apr 4, 2023
- 3 min
5 Good Reasons Why a Regional Company Needs a Customized Media Plan
- Aug 16, 2022
- 2 min
Regional Companies Need A Unified Planning & Buying Team
- Jun 28, 2022
- 2 min
Does the Advertising Industry Need to Pivot Again?
- Apr 19, 2022
- 3 min
There Is More to Advertising Than Great Creative!
- Apr 12, 2022
- 3 min
The Real Goals of a Client-Agency Relationship!
- Mar 8, 2022
- 3 min
Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!
- Mar 23, 2021
- 3 min
Effective Advertising Isn’t Just the A B Cs but the 1 2 3s
- Mar 16, 2021
- 2 min
Niche Agencies and The Generic Media Plan
- Feb 23, 2021
- 3 min
To Cut or Not to Cut? Which Budget Is the Question!
- Oct 14, 2020
- 3 min
For Small and Regional Companies, Local Still Matters. It Just looks Different.
- Jul 15, 2020
- 2 min
Marketing and Advertising Are Two Different Things…
- Apr 28, 2020
- 5 min
Client Beware! Your Buy Needs to Benefit You, More Than Your Agency!
- Feb 26, 2020
- 4 min
Marketing and Media: Doing it Right Means, in the Proper Order!
- Jan 21, 2020
- 3 min
What’s millions of dollars between friends? Fear and Trepidation Aren’t Good For a Regional Brand
- Jan 14, 2020
- 3 min
CMO & Internal Marketing Team Superstars! Superstars Have No Fear
- Oct 22, 2019
- 3 min
Regional Companies Gain Little to Nothing by Using Full-Service Agencies
- Oct 15, 2019
- 3 min
“We’re Good, We Already Work with An Agency.” Why These Words May Come Back to Haunt Regional CMOs
- Oct 8, 2019
- 2 min
Augmented Reality Advertising Isn’t the Future. It’s Here!
- Oct 1, 2019
- 2 min
It’s Smart for A Regional Company’s In-House Agency to Look for Back-Up!
