Why Media Pre-Planning is the Missing Piece in Your Campaign Strategy
Across the advertising industry, the rush to launch campaigns and exceed goals often overshadows the importance of pre-planning. As an...
Jan 142 min read
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Where’s The Common Sense?
Over the last ten years, we have seen some impressive advances made not only in data science, engineering, and analytics but also in the...
Jan 9, 20243 min read
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Deepfake Ads, When Technology Outpaces Intelligence
It appears we may be about to endure another calamity but this one may be truly epic. As AI has worked its way to the forefront so has...
Jan 2, 20243 min read
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It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
Dec 19, 20233 min read
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It’s What You Learn After You Know It All That Really Counts - Part 1
I’m clearly not the smartest guy in the room. Heading an advertising agency for the past 30 years and buying just a little north or south...
Dec 12, 20233 min read
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Retail Media Networks: The Next Revenue Generator for Grocers!
Retail media networks, or RMNs, are a major trend that grocery store owners cannot afford to ignore. They offer a great opportunity for...
Nov 28, 20233 min read
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The Perfect Pitch. Is There One?
The sales pitch has evolved over the years. It’s not just a pitch anymore, it’s a 100mph fastball. You have only a few minutes to get...
Nov 14, 20233 min read
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Is Brand Consistency Really That Important?
What is brand consistency? Brand consistency means making sure that the way you present your company and what it stands for remains the...
Oct 24, 20232 min read
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The Buzz Phrase for Advertising in 2023 ……. AI!
I receive multiple emails daily with the latest and greatest AI for advertisers and agencies. What is AI? Artificial intelligence (AI) is...
Oct 17, 20232 min read
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The Pros and Cons of Trade Show Investments
Exhibiting your products or services at trade shows can add value to your business. You can meet directly with potential customers and...
Sep 26, 20232 min read
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Shoppers Want a More Personalized Experience from Brands
In today’s retail marketplaces, any type of resistance to the customer experience can lead to lost sales. In fact, according to many...
Sep 19, 20232 min read
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What’s More Important? Reach or Frequency?
In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...
Aug 1, 20232 min read
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Craft Brewers Looking to Begin Advertising Should Check This Out!
Everyone knows that the craft brewery industry is booming, but increasing sales has become extremely challenging. Although we see many...
Jun 13, 20232 min read
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Email Marketing: To “Send” or not to “Send” That is the Question
When it comes to creating quality marketing campaigns, email marketing is still a good choice, especially for small business owners. It...
May 2, 20234 min read
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5 Good Reasons Why a Regional Company Needs a Customized Media Plan
The best way for a mid-market company to grow their business, is to receive a custom media plan. There are agencies of all sizes....
Apr 4, 20233 min read
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Planning an Outreach Marketing Strategy for Regional Brands is Key
Regional Companies must recognize the importance of creating, maintaining, and rewarding excellent customer relationships to increase...
Mar 28, 20233 min read
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Marketing Focus Has to Shift with the New Consumer Trends!
Marketing has faced countless challenges over the past few years, and consumers now expect brands to provide them with a more...
Mar 14, 20233 min read
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Dead or Alive? Media Today
I find numbers quite interesting. I’m a self-proclaimed numbers geek for sure. I love tracking curves, paths, projections, charts,...
Feb 28, 20234 min read
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Superbowl vs. AI, Who Really Wins?
Many of you probably watched the Superbowl recently, so you know how it ended. It ended with my team, the Eagles overcoming many things...
Feb 21, 20233 min read
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A Big Mistake: Regional Companies That Repurpose TV Ads
A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When online video channels like...
Dec 21, 20222 min read
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