It Takes Much More Than a Sales Deck to Make a Good Salesperson!
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for possibly the “lead...
Sep 20, 20212 min read
An Obligation to Employees and Management: A Pandemic Note to One’s Self!
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and discuss something that became very...
Nov 3, 20203 min read
It’s Smart for A Regional Company’s In-House Agency to Look for Back-Up!
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost effective. There are...
Sep 30, 20192 min read
5 Things Regional Companies Need to Know When Selecting A Media Buying Agency
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...
Sep 16, 20194 min read
If You Want to Play, It’s Smarter to Pay!
Why regional companies may have a fool for a client! Excuse me, because I’m going to vent right now. So, if you don’t want to hear me go...
Aug 26, 20193 min read
Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market...
Apr 1, 20193 min read
5 Media Topics Regional Companies Should Discuss When Interviewing Agencies
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get...
Feb 13, 20193 min read
Negotiations Are Crucial to a Regional Company’s Ad Buy
Skillful negotiations ensure a mid-market company can hang with the big boys! Every agency should negotiate better rates for their...
Feb 7, 20192 min read
Is There a Better Way to Utilize Added Value in Regional Media Buying?
Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and results. Whether...
Jan 17, 20192 min read
3 Things to Remember When Building a Regional Media Campaign
When it comes to developing a strategic mid-market ad campaign, there are several things to keep in mind when looking at the buying...
Nov 22, 20182 min read
Regional Companies Can’t Afford an Incompetent CMO
Mid-market companies are more vulnerable than national companies and need to scrutinize their new CMO. According to several sources the...
Nov 19, 20183 min read
