- Sep 21, 2021
- 2 min
It Takes Much More Than a Sales Deck to Make a Good Salesperson!
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for possibly the “lead...
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- Nov 3, 2020
- 3 min
An Obligation to Employees and Management: A Pandemic Note to One’s Self!
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and discuss something that became very...
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- Oct 1, 2019
- 2 min
It’s Smart for A Regional Company’s In-House Agency to Look for Back-Up!
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost effective. There are...
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- Sep 17, 2019
- 4 min
5 Things Regional Companies Need to Know When Selecting A Media Buying Agency
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...
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- Aug 27, 2019
- 3 min
If You Want to Play, It’s Smarter to Pay!
Why regional companies may have a fool for a client! Excuse me, because I’m going to vent right now. So, if you don’t want to hear me go...
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- Apr 2, 2019
- 3 min
Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market...
6 views0 comments
- Feb 13, 2019
- 3 min
5 Media Topics Regional Companies Should Discuss When Interviewing Agencies
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get...
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- Feb 7, 2019
- 2 min
Negotiations Are Crucial to a Regional Company’s Ad Buy
Skillful negotiations ensure a mid-market company can hang with the big boys! Every agency should negotiate better rates for their...
4 views0 comments
- Jan 17, 2019
- 2 min
Is There a Better Way to Utilize Added Value in Regional Media Buying?
Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and results. Whether...
3 views0 comments
- Nov 22, 2018
- 2 min
3 Things to Remember When Building a Regional Media Campaign
When it comes to developing a strategic mid-market ad campaign, there are several things to keep in mind when looking at the buying...
8 views0 comments
- Nov 19, 2018
- 3 min
Regional Companies Can’t Afford an Incompetent CMO
Mid-market companies are more vulnerable than national companies and need to scrutinize their new CMO. According to several sources the...
3 views0 comments
