3 min read

Retail Media Networks: The Next Revenue Generator for Grocers!

3 min read

The Perfect Pitch. Is There One?

Nov 14
3 min

The Perfect Pitch. Is There One?

The sales pitch has evolved over the years. It’s not just a pitch anymore, it’s a 100mph fastball. You have only a few minutes to get...

14 views0 comments

Oct 24, 2022
3 min

BRANDING

Grow Your Brand by Expanding Your Audience!

Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...

2 views0 comments

The Swing Back to Traditional Advertising

Oct 3, 2022
3 min

STRATEGY

The Swing Back to Traditional Advertising

The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums, at least...

4 views0 comments

Why Regional Companies Need Cross-Channel Advertising

Sep 19, 2022
2 min

DIGITAL & MOBILE

Why Regional Companies Need Cross-Channel Advertising

Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online...

3 views0 comments

Aug 29, 2022
3 min

COMMUNICATIONS

The Bait Needs to Match the Catch

A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You don’t catch many trout in...

6 views0 comments

Playing the TV/CTV/OTT Media Buying Game

Jul 4, 2022
3 min

BUDGET

Playing the TV/CTV/OTT Media Buying Game

After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...

2 views0 comments

Does the Advertising Industry Need to Pivot Again?

Jun 27, 2022
2 min

PLANNING

Does the Advertising Industry Need to Pivot Again?

Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients. March of 2020 feels like it was...

3 views0 comments

May 9, 2022
3 min

BUDGET

The 80/20 Mistake

The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...

5 views0 comments

Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!

Mar 8, 2022
3 min

PLANNING

Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!

When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and if an issue arises,...

5 views0 comments

Regional Companies Should Eye Media Balance Before Reach & Frequency

Jan 4, 2022
2 min

PLANNING

Regional Companies Should Eye Media Balance Before Reach & Frequency

Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target...

4 views0 comments

Oct 11, 2021
2 min

DIGITAL & MOBILE

To Sell or Not to Sell?

Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It takes a lot of...

2 views0 comments

Sep 27, 2021
3 min

BRANDING

Advertise in Earnest

Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense to...

2 views0 comments

Regional Companies Must Monitor Traffic Delivery

Aug 30, 2021
2 min

NEGOTIATIONS

Regional Companies Must Monitor Traffic Delivery

It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of ad trafficking and...

3 views0 comments

Misleading Ads Vs. Persuasive Ads. There is a Big Difference!

Aug 16, 2021
2 min

BRANDING

Misleading Ads Vs. Persuasive Ads. There is a Big Difference!

No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...

12 views0 comments

A Real-Life Lesson of Traditional Media’s Effectiveness!

Jul 19, 2021
2 min

DIGITAL & MOBILE

A Real-Life Lesson of Traditional Media’s Effectiveness!

For the past decade it seems all we hear about is the virtues of digital media and the death of traditional media. Just to be clear, I...

2 views0 comments

Data…Can Be a Marketing Departments Worst Enemy!

Jun 7, 2021
3 min

DIGITAL & MOBILE

Data…Can Be a Marketing Departments Worst Enemy!

I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...

15 views0 comments

Niche Agencies and The Generic Media Plan

Mar 15, 2021
2 min

COMMUNICATIONS

Niche Agencies and The Generic Media Plan

Leo Burnett famously once said “There is no such thing as a permanent advertising success.” This statement got me thinking…If this is the...

3 views0 comments

Feb 23, 2021
3 min

BUDGET

To Cut or Not to Cut? Which Budget Is the Question!

Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...

5 views0 comments

The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication

Jan 12, 2021
3 min

COMMUNICATIONS

The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication

Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple strategy in life. I plan for the worst...

2 views0 comments

We All make Mistakes. How You handle Them is the Key Factor!

Dec 30, 2020
3 min

COMMUNICATIONS

We All make Mistakes. How You handle Them is the Key Factor!

You do it, I do it, my family does it, my employees do it, we all make mistakes. However, it’s the part that follows that is more crucial...

1 view0 comments

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FRANK GUSSONI

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Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is there One?

Is Brand Consistency Really That Important?

Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is There One?

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