
- Nov 14
- 3 min
The Perfect Pitch. Is There One?

- Oct 24, 2022
- 3 min
Grow Your Brand by Expanding Your Audience!

- Oct 3, 2022
- 3 min
The Swing Back to Traditional Advertising

- Sep 19, 2022
- 2 min
Why Regional Companies Need Cross-Channel Advertising

- Aug 29, 2022
- 3 min
The Bait Needs to Match the Catch

- Jul 4, 2022
- 3 min
Playing the TV/CTV/OTT Media Buying Game

- Jun 27, 2022
- 2 min
Does the Advertising Industry Need to Pivot Again?

- May 9, 2022
- 3 min
The 80/20 Mistake

- Mar 8, 2022
- 3 min
Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!

- Jan 4, 2022
- 2 min
Regional Companies Should Eye Media Balance Before Reach & Frequency

- Oct 11, 2021
- 2 min
To Sell or Not to Sell?

- Sep 27, 2021
- 3 min
Advertise in Earnest

- Aug 30, 2021
- 2 min
Regional Companies Must Monitor Traffic Delivery

- Aug 16, 2021
- 2 min
Misleading Ads Vs. Persuasive Ads. There is a Big Difference!

- Jul 19, 2021
- 2 min
A Real-Life Lesson of Traditional Media’s Effectiveness!


- Jun 7, 2021
- 3 min
Data…Can Be a Marketing Departments Worst Enemy!

- Mar 15, 2021
- 2 min
Niche Agencies and The Generic Media Plan

- Feb 23, 2021
- 3 min
To Cut or Not to Cut? Which Budget Is the Question!

- Jan 12, 2021
- 3 min
The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication

- Dec 30, 2020
- 3 min
We All make Mistakes. How You handle Them is the Key Factor!