- Dec 21, 2021
- 3 min
The Art of Traditional Regional Media Isn't A DSP!
Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer was the...
22 views0 comments
- Dec 14, 2021
- 2 min
Stop Selling and Start Sharing
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...
4 views0 comments
- Dec 7, 2021
- 2 min
Consumers Want Brands That Unite
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and who or what is wrong....
13 views0 comments
- Nov 2, 2021
- 2 min
Establishing a Target Audience, It’s Easier Than It Sounds!
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...
7 views0 comments
- Oct 26, 2021
- 4 min
Marketing and Media: Doing it Right Means in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
11 views0 comments
- Oct 12, 2021
- 2 min
To Sell or Not to Sell?
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It takes a lot of...
7 views0 comments