Regional Companies Should Eye Media Balance Before Reach & Frequency
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target...
Jan 4, 20222 min read
The Art of Traditional Regional Media Isn't A DSP!
Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer was the...
Dec 21, 20213 min read
Stop Selling and Start Sharing
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...
Dec 14, 20212 min read
Consumers Want Brands That Unite
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and who or what is wrong....
Dec 7, 20212 min read
Establishing a Target Audience, It’s Easier Than It Sounds!
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...
Nov 1, 20212 min read
Marketing and Media: Doing it Right Means in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
Oct 25, 20214 min read
To Sell or Not to Sell?
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It takes a lot of...
Oct 11, 20212 min read
A Sales Team and Not a Sale in Sight!
In my ongoing series discussing salespeople (see prior blogs), I would like to again discuss the personal disconnect many sales teams...
Oct 4, 20213 min read
By Educating Consumers, Regional Companies Can Grow Their Business
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing...
Sep 6, 20212 min read
Playing the Advertising Game
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...
Aug 23, 20212 min read
Automation is Missing Three Key Components!
There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen, lead generation companies...
Jul 26, 20213 min read
A Real-Life Lesson of Traditional Media’s Effectiveness!
For the past decade it seems all we hear about is the virtues of digital media and the death of traditional media. Just to be clear, I...
Jul 19, 20212 min read
“Listen Up!” Podcasts Are a Medium Worth Tuning Into!
Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British audio and TV...
Jul 12, 20212 min read
What Happens Locally, Needs to Expand Carefully!
What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your company and its...
May 31, 20213 min read
Trust Us…Proprietary BS!
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in on and at...
May 17, 20213 min read
Influencers Are Having an Influence on Both Consumers and Marketers
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
May 3, 20213 min read
Virtual Event Sponsorship Opportunities are Virtually Everywhere
What do job fairs, benefits, trade shows, exhibitions, conferences and concerts have in common? These are all events that have pivoted...
Apr 26, 20213 min read
Effective Advertising Isn’t Just the A B Cs but the 1 2 3s
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective marketing...
Mar 22, 20213 min read
Niche Agencies and The Generic Media Plan
Leo Burnett famously once said “There is no such thing as a permanent advertising success.” This statement got me thinking…If this is the...
Mar 15, 20212 min read
To Cut or Not to Cut? Which Budget Is the Question!
Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...
Feb 23, 20213 min read
