- Jun 15, 2021
- 3 min
Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
4 views0 comments
- Jun 8, 2021
- 3 min
Data…Can Be a Marketing Departments Worst Enemy!
I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...
21 views0 comments
- May 18, 2021
- 3 min
Trust Us…Proprietary BS!
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in on and at...
5 views0 comments
- Mar 23, 2021
- 3 min
Effective Advertising Isn’t Just the A B Cs but the 1 2 3s
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective marketing...
5 views0 comments
- Dec 30, 2020
- 3 min
We All make Mistakes. How You handle Them is the Key Factor!
You do it, I do it, my family does it, my employees do it, we all make mistakes. However, it’s the part that follows that is more crucial...
3 views0 comments
- Nov 29, 2020
- 2 min
4 Tips for Regional Companies with Shrinking Media Budgets
The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their next annual...
5 views0 comments