- Dec 19, 2023
- 3 min
It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
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- Dec 12, 2023
- 3 min
It’s What You Learn After You Know It All That Really Counts - Part 1
I’m clearly not the smartest guy in the room. Heading an advertising agency for the past 30 years and buying just a little north or south...
30 views0 comments
- Dec 21, 2022
- 2 min
A Big Mistake: Regional Companies That Repurpose TV Ads
A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When online video channels like...
6 views0 comments
- Oct 18, 2022
- 3 min
Programmatic Advertising: The Past, Present & Future!
Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we have...
6 views0 comments
- Oct 4, 2022
- 3 min
The Swing Back to Traditional Advertising
The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums, at least...
6 views0 comments
- Aug 2, 2022
- 3 min
Yes, I’ll Dare Say It!
I like making projections and I tend to fancy myself a bit further out on the curve than most. I like to be ahead of current conditions...
7 views0 comments