Maybe It’s Mirror Time!
Do you remember the Discover Card commercial with the burly bearded Slavic customer service man, picking up the phone and saying, “hello,...
Oct 18, 20213 min read
To Sell or Not to Sell?
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It takes a lot of...
Oct 11, 20212 min read
A Sales Team and Not a Sale in Sight!
In my ongoing series discussing salespeople (see prior blogs), I would like to again discuss the personal disconnect many sales teams...
Oct 4, 20213 min read
It Takes Much More Than a Sales Deck to Make a Good Salesperson!
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for possibly the “lead...
Sep 20, 20212 min read
By Educating Consumers, Regional Companies Can Grow Their Business
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing...
Sep 6, 20212 min read
Regional Companies Must Monitor Traffic Delivery
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of ad trafficking and...
Aug 30, 20212 min read
Playing the Advertising Game
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...
Aug 23, 20212 min read
A Real-Life Lesson of Traditional Media’s Effectiveness!
For the past decade it seems all we hear about is the virtues of digital media and the death of traditional media. Just to be clear, I...
Jul 19, 20212 min read
Some Companies Have a Fool for a Client!
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a client”! It’s often true...
Jun 28, 20213 min read
What Happens Locally, Needs to Expand Carefully!
What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your company and its...
May 31, 20213 min read
Trust Us…Proprietary BS!
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in on and at...
May 17, 20213 min read
Influencers Are Having an Influence on Both Consumers and Marketers
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
May 3, 20213 min read
In This Changing World the Only Thing Constant, seems to be Change! Adaptable Advertising in Changin
It goes without saying, but I’ll say it anyway, brands must create an advertising plan that best appeals to their consumers for optimal...
Mar 30, 20202 min read
Marketing and Media: Doing it Right Means, in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
Feb 26, 20204 min read
Regional Companies Will Benefit More from a Media Mix
Digital might be all the rage, but for regional companies a blended mix may be best! There is so much information on the virtues of...
Jul 30, 20193 min read
Convenience vs. Creepy: Should Consumers Worry?
Companies that desire your business need to keep it friendly and personal, not creepy! According to the most recent Smart Audio Report...
Jul 23, 20193 min read
For A Regional Company, Great Media Is Another Member of the Sales Team
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an age-old rivalry...
Mar 11, 20192 min read
When Added Value Is No Value at All to Regional Companies
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for...
Jan 30, 20192 min read
Tis the Season for a Successful Regional Media Buy
Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re a...
Jan 16, 20192 min read
Mobile Micro Marketing Definitely Benefits Regional Companies
Faster, Stronger, Better…The Bionic Effect of Hyper-local Media Plans on ROI Today, many consumers receive thousands of mobile ads every...
Jan 3, 20192 min read
