- Jun 28, 2022
- 2 min
Does the Advertising Industry Need to Pivot Again?
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients. March of 2020 feels like it was...
4 views0 comments
- Jun 7, 2022
- 3 min
Regional Companies Shouldn’t Resign Their Website to Facebook
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...
8 views0 comments
- May 24, 2022
- 3 min
Length Matters! Radio Spots: Designed for Success
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an inventory-based...
38 views0 comments
- May 17, 2022
- 3 min
Jeepers Creepers… Don’t Get Too Personal
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...
7 views0 comments
- Apr 19, 2022
- 3 min
There Is More to Advertising Than Great Creative!
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...
4 views0 comments
- Apr 5, 2022
- 3 min
Creative vs. Location: For a Successful OOH Campaign, which is More Important?
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it is true that this form...
31 views0 comments