- Aug 30, 2022
- 3 min
The Bait Needs to Match the Catch
A regional company’s ad campaign only delivers if the bait matches the catch and cast into the right water You don’t catch many trout in...
15 views0 comments
- Aug 16, 2022
- 2 min
Regional Companies Need A Unified Planning & Buying Team
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has...
9 views0 comments
- May 3, 2022
- 2 min
Regional Businesses Need More Than Performance Marketing to Lift Their Brand
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand reach, to...
8 views0 comments
- Feb 22, 2022
- 3 min
To Be Socially Relevant, Regional Companies Need to Publish Content
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...
12 views0 comments
- Jan 4, 2022
- 2 min
Regional Companies Should Eye Media Balance Before Reach & Frequency
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target...
13 views0 comments
- Dec 21, 2021
- 3 min
The Art of Traditional Regional Media Isn't A DSP!
Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer was the...
23 views0 comments