Dec 19, 20233 min read
It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
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Dec 12, 20233 min read
It’s What You Learn After You Know It All That Really Counts - Part 1
I’m clearly not the smartest guy in the room. Heading an advertising agency for the past 30 years and buying just a little north or south...
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Oct 4, 20223 min read
The Swing Back to Traditional Advertising
The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums, at least...
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May 24, 20223 min read
Length Matters! Radio Spots: Designed for Success
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an inventory-based...
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May 10, 20223 min read
The 80/20 Mistake
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...
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Jul 20, 20212 min read
A Real-Life Lesson of Traditional Media’s Effectiveness!
For the past decade it seems all we hear about is the virtues of digital media and the death of traditional media. Just to be clear, I...
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Dec 1, 20203 min read
Creating a Compelling Campaign is the Proper Mix of Creative and Media
Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme focus on your...
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Oct 14, 20203 min read
For Small and Regional Companies, Local Still Matters. It Just looks Different.
No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent and...
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Sep 22, 20204 min read
The Math in Media: Radio Math
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look at both...
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Jun 16, 20202 min read
Regional Advertisers Should Look to More Traditional Forms of Media as States Begin to Re-Open
As states begin to ease social distancing restrictions and businesses start to return to more normal operations, many advertisers that...
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Mar 25, 20204 min read
“Coronavirus Correlation” Virus Makes the Case for Media Timing Argument
It sounds very strange to begin by saying that the Coronavirus actually solidifies media placement and seasonality strength but actually...
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Aug 13, 20192 min read
Sexy Looks Like This for a Regional Company’s Media Plan
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable, radio, magazines,...
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Mar 12, 20192 min read
For A Regional Company, Great Media Is Another Member of the Sales Team
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an age-old rivalry...
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Feb 14, 20193 min read
Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media...
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Feb 12, 20192 min read
The Benefits of Online Radio Advertising for Regional Companies
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
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Feb 6, 20192 min read
Why Regional Companies Should Embrace In-App Advertising
More and more mid-market companies need to find ways to gain a greater share of voice and engage with users on a personal level. Facebook...
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Jan 11, 20192 min read
Regional Company’s Successes Can Be Dependent on Ad Trafficking
Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t...
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Dec 13, 20182 min read
Terrestrial Radio for Regional Companies
Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest forms of media....
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Dec 11, 20182 min read
Reputation + Awareness Impacts A Regional Company’s New Market Entry
Walk before you run or you may just trip. Typically, most companies, whether regional or national focus on sales volume, tracking them...
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Dec 4, 20183 min read
5 Reasons Why a Regional Company’s Radio Campaign Can Fail
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...
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