3 min read

Retail Media Networks: The Next Revenue Generator for Grocers!

3 min read

The Perfect Pitch. Is There One?

Oct 3, 2022
3 min

The Swing Back to Traditional Advertising

The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums, at least...

4 views0 comments

Length Matters! Radio Spots: Designed for Success

May 23, 2022
3 min

PLANNING

Length Matters! Radio Spots: Designed for Success

Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an inventory-based...

15 views0 comments

May 9, 2022
3 min

BUDGET

The 80/20 Mistake

The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...

5 views0 comments

A Real-Life Lesson of Traditional Media’s Effectiveness!

Jul 19, 2021
2 min

DIGITAL & MOBILE

A Real-Life Lesson of Traditional Media’s Effectiveness!

For the past decade it seems all we hear about is the virtues of digital media and the death of traditional media. Just to be clear, I...

2 views0 comments

Creating a Compelling Campaign is the Proper Mix of Creative and Media

Dec 1, 2020
3 min

SOCIAL

Creating a Compelling Campaign is the Proper Mix of Creative and Media

Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme focus on your...

6 views0 comments

For Small and Regional Companies, Local Still Matters. It Just looks Different.

Oct 13, 2020
3 min

DIGITAL & MOBILE

For Small and Regional Companies, Local Still Matters. It Just looks Different.

No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent and...

2 views0 comments

Sep 21, 2020
4 min

PLANNING

The Math in Media: Radio Math

There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look at both...

7 views0 comments

Regional Advertisers Should Look to More Traditional Forms of Media as States Begin to Re-Open

Jun 15, 2020
2 min

STRATEGY

Regional Advertisers Should Look to More Traditional Forms of Media as States Begin to Re-Open

As states begin to ease social distancing restrictions and businesses start to return to more normal operations, many advertisers that...

2 views0 comments

“Coronavirus Correlation” Virus Makes the Case for Media Timing Argument

Mar 24, 2020
4 min

PLANNING

“Coronavirus Correlation” Virus Makes the Case for Media Timing Argument

It sounds very strange to begin by saying that the Coronavirus actually solidifies media placement and seasonality strength but actually...

2 views0 comments

Sexy Looks Like This for a Regional Company’s Media Plan

Aug 12, 2019
2 min

DIGITAL & MOBILE

Sexy Looks Like This for a Regional Company’s Media Plan

When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable, radio, magazines,...

2 views0 comments

For A Regional Company, Great Media Is Another Member of the Sales Team

Mar 11, 2019
2 min

DIGITAL & MOBILE

For A Regional Company, Great Media Is Another Member of the Sales Team

The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an age-old rivalry...

2 views0 comments

Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year

Feb 14, 2019
3 min

BUDGET

Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year

Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media...

2 views0 comments

The Benefits of Online Radio Advertising for Regional Companies

Feb 12, 2019
2 min

BUDGET

The Benefits of Online Radio Advertising for Regional Companies

Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...

5 views0 comments

Why Regional Companies Should Embrace In-App Advertising

Feb 6, 2019
2 min

DIGITAL & MOBILE

Why Regional Companies Should Embrace In-App Advertising

More and more mid-market companies need to find ways to gain a greater share of voice and engage with users on a personal level. Facebook...

2 views0 comments

Jan 11, 2019
2 min

TRAFFICKING

Regional Company’s Successes Can Be Dependent on Ad Trafficking

Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t...

2 views0 comments

Terrestrial Radio for Regional Companies

Dec 13, 2018
2 min

RESEARCH

Terrestrial Radio for Regional Companies

Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest forms of media....

2 views0 comments

Reputation + Awareness Impacts A Regional Company’s New Market Entry

Dec 11, 2018
2 min

PLANNING

Reputation + Awareness Impacts A Regional Company’s New Market Entry

Walk before you run or you may just trip. Typically, most companies, whether regional or national focus on sales volume, tracking them...

2 views0 comments

5 Reasons Why a Regional Company’s Radio Campaign Can Fail

Dec 4, 2018
3 min

BUDGET

5 Reasons Why a Regional Company’s Radio Campaign Can Fail

Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...

2 views0 comments

Regional Companies Find Less Competition in Podcasting

Dec 3, 2018
2 min

DIGITAL & MOBILE

Regional Companies Find Less Competition in Podcasting

Podcasts have a-ways to go but offer mid-market companies an opportunity to connect with consumers ahead of their competition. Podcast...

2 views0 comments

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FRANK GUSSONI

President & Founder of A3 media.

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