- Oct 11, 2022
- 2 min
Some Quick Tips on How to Respond to an RFP Without Fear
Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of business owners, RFPs are...
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- Aug 16, 2022
- 2 min
Regional Companies Need A Unified Planning & Buying Team
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has...
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- Aug 9, 2022
- 4 min
Maybe it’s Time for a John Wanamaker State of Mind!
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However, today the advertising...
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- Jul 19, 2022
- 2 min
That’s The Way The Cookie Crumbles!
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...
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- Jul 5, 2022
- 3 min
Playing the TV/CTV/OTT Media Buying Game
After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...
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- Jun 28, 2022
- 2 min
Does the Advertising Industry Need to Pivot Again?
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients. March of 2020 feels like it was...
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