- Feb 15, 2022
- 2 min
The Demographic Shift in the Craft Beer Industry
Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot and Go with the flow. These are...
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- Jan 18, 2022
- 3 min
30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!
I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run and I have been extremely...
4 views0 comments
- Dec 28, 2021
- 3 min
Lazy and Stupid is No Way to Go Through Life, Kid!
I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too dumb to know better! So, let...
6 views0 comments
- Dec 22, 2021
- 2 min
SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands
Written by Jessica Infante – Dec. 22, 2021 at 9:54 AM Original article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf,...
3 views0 comments
- Dec 14, 2021
- 2 min
Stop Selling and Start Sharing
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...
4 views0 comments
- Dec 7, 2021
- 2 min
Consumers Want Brands That Unite
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and who or what is wrong....
13 views0 comments