- Jan 26, 2021
- 3 min
OTT is Over the Top!
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...
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- Jan 12, 2021
- 3 min
The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication
Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple strategy in life. I plan for the worst...
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- Dec 15, 2020
- 3 min
It’s Hard Work That Keeps Things Simple. Six Steps That Work for Us!
If you’re the boss of a company, be the boss. If you’re in charge of reconciliations, make sure the reconciliations get done. If you’re...
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- Dec 1, 2020
- 3 min
Creating a Compelling Campaign is the Proper Mix of Creative and Media
Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme focus on your...
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- Nov 3, 2020
- 3 min
An Obligation to Employees and Management: A Pandemic Note to One’s Self!
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and discuss something that became very...
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- Oct 6, 2020
- 4 min
The Math in Media: Digital Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
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