UGC…Let’s Get Personal
User Generated Content (UGC) is not exactly a new concept. Over the last decade it’s only grown with the common use of social media. The...
Feb 9, 20213 min read
OTT is Over the Top!
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...
Jan 26, 20213 min read
The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication
Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple strategy in life. I plan for the worst...
Jan 12, 20213 min read
It’s Hard Work That Keeps Things Simple. Six Steps That Work for Us!
If you’re the boss of a company, be the boss. If you’re in charge of reconciliations, make sure the reconciliations get done. If you’re...
Dec 15, 20203 min read
Creating a Compelling Campaign is the Proper Mix of Creative and Media
Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme focus on your...
Dec 1, 20203 min read
An Obligation to Employees and Management: A Pandemic Note to One’s Self!
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and discuss something that became very...
Nov 3, 20203 min read
The Math in Media: Digital Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
Oct 5, 20204 min read
The Math in Media: Radio Math
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look at both...
Sep 21, 20204 min read
The Math in Media: TV Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
Sep 14, 20204 min read
Brand Loyalty Is Getting a Facelift! Regional Businesses Should Take Advantage
For decades, many of the largest companies have relied on brand loyalty and the dedication from countless consumers to purchase their...
Aug 10, 20202 min read
Marketing and Advertising Are Two Different Things…
You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...
Jul 14, 20202 min read
Regional Advertisers Should Look to More Traditional Forms of Media as States Begin to Re-Open
As states begin to ease social distancing restrictions and businesses start to return to more normal operations, many advertisers that...
Jun 15, 20202 min read
Client Beware! Your Buy Needs to Benefit You, More Than Your Agency!
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking their clients for a ride and they don’t...
Apr 27, 20205 min read
In This Changing World the Only Thing Constant, seems to be Change! Adaptable Advertising in Changin
It goes without saying, but I’ll say it anyway, brands must create an advertising plan that best appeals to their consumers for optimal...
Mar 30, 20202 min read
“Coronavirus Correlation” Virus Makes the Case for Media Timing Argument
It sounds very strange to begin by saying that the Coronavirus actually solidifies media placement and seasonality strength but actually...
Mar 24, 20204 min read
Marketing and Media: Doing it Right Means, in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
Feb 26, 20204 min read
What’s millions of dollars between friends? Fear and Trepidation Aren’t Good For a Regional Brand
So, it finally happened. I wasn’t sure it ever would, but it did and all I can say is that I was shocked! Like WOW, HOLY COW! Being in...
Jan 21, 20203 min read
CMO & Internal Marketing Team Superstars! Superstars Have No Fear
So, let’s start by getting several well-known facts off the table immediately. • Today, the typical CMO’s life-expectancy at a single...
Jan 14, 20203 min read
For A Regional Company Getting Started Can Be the Hardest Part of Advertising
Lay it on the line, challenge the agency. Make them earn your business. So, years ago you started your business and all you had were a...
Sep 23, 20193 min read
Sexy Looks Like This for a Regional Company’s Media Plan
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable, radio, magazines,...
Aug 12, 20192 min read
