- Dec 14, 2018
- 2 min
The Plan of Attack for a Regional Launch vs. a Mature Market Campaign
There are just as many differences as similarities and you need to get it right. When a regional company plans a product launch their...
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- Dec 11, 2018
- 2 min
Reputation + Awareness Impacts A Regional Company’s New Market Entry
Walk before you run or you may just trip. Typically, most companies, whether regional or national focus on sales volume, tracking them...
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- Nov 28, 2018
- 3 min
Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Bud
Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often...
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- Nov 26, 2018
- 2 min
Social + Traditional = Best Regional Company Expansion Plans
Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing...
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- Nov 21, 2018
- 4 min
The 10 Actions a Regional Company Should Take When Hiring Their First CMO
Mid-Market companies need to fully understand the importance of this position. It can either boost or cripple their company. Most...
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- Nov 20, 2018
- 3 min
Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.
When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong agency. Every so...
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