- Oct 18, 2022
- 3 min
Programmatic Advertising: The Past, Present & Future!
Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we have...
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- Aug 23, 2022
- 3 min
The Endless Stream of Streaming Services for Consumers & Advertisers
It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been “a thing” with younger...
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- Aug 2, 2022
- 3 min
Yes, I’ll Dare Say It!
I like making projections and I tend to fancy myself a bit further out on the curve than most. I like to be ahead of current conditions...
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- Jul 5, 2022
- 3 min
Playing the TV/CTV/OTT Media Buying Game
After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...
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- Jul 13, 2021
- 2 min
“Listen Up!” Podcasts Are a Medium Worth Tuning Into!
Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British audio and TV...
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- Mar 23, 2021
- 3 min
Effective Advertising Isn’t Just the A B Cs but the 1 2 3s
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective marketing...
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