3 min read

Retail Media Networks: The Next Revenue Generator for Grocers!

3 min read

The Perfect Pitch. Is There One?

Sep 19, 2022
2 min

Why Regional Companies Need Cross-Channel Advertising

Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online...

3 views0 comments

Regional Companies Need A Unified Planning & Buying Team

Aug 15, 2022
2 min

NEGOTIATIONS

Regional Companies Need A Unified Planning & Buying Team

An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has...

6 views0 comments

May 2, 2022
2 min

BRANDING

Regional Businesses Need More Than Performance Marketing to Lift Their Brand

Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand reach, to...

4 views0 comments

Jan 26, 2021
3 min

DIGITAL & MOBILE

OTT is Over the Top!

Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...

2 views0 comments

4 Media Strategy Elements That Could Prove Costly for a Regional Business

Mar 5, 2019
3 min

BUDGET

4 Media Strategy Elements That Could Prove Costly for a Regional Business

Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We...

4 views0 comments

Feb 7, 2019
2 min

NEGOTIATIONS

Negotiations Are Crucial to a Regional Company’s Ad Buy

Skillful negotiations ensure a mid-market company can hang with the big boys! Every agency should negotiate better rates for their...

2 views0 comments

5 Ways Regional Companies Can Maximize Advertising Dollars

Jan 24, 2019
3 min

PLANNING

5 Ways Regional Companies Can Maximize Advertising Dollars

A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with the competition. No...

3 views0 comments

Is There a Better Way to Utilize Added Value in Regional Media Buying?

Jan 17, 2019
2 min

PLANNING

Is There a Better Way to Utilize Added Value in Regional Media Buying?

Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and results. Whether...

2 views0 comments

Jan 11, 2019
2 min

TRAFFICKING

Regional Company’s Successes Can Be Dependent on Ad Trafficking

Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t...

2 views0 comments

Jan 9, 2019
2 min

TRANSPARENCY

Why Transparency and Accountability Should Matter to Regional Brands

Mid-market companies should make sure that agencies are placing media with the company’s best interest in mind. It’s difficult to ignore...

7 views0 comments

The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore

Jan 8, 2019
2 min

DIGITAL & MOBILE

The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore

Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus...

2 views0 comments

The Pros and Cons of Programmatic Buying for Regional Companies

Jan 4, 2019
2 min

DIGITAL & MOBILE

The Pros and Cons of Programmatic Buying for Regional Companies

The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and Real...

8 views0 comments

Regional Companies Can be Industry Leaders by Learning from National Brands

Dec 20, 2018
2 min

PLANNING

Regional Companies Can be Industry Leaders by Learning from National Brands

Mid-market businesses should observe national brands but take the lead for themselves. Due to their immense marketing budgets and large...

2 views0 comments

Time: A Key Factor for Every Regional Media Buy

Dec 5, 2018
2 min

NEGOTIATIONS

Time: A Key Factor for Every Regional Media Buy

For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media...

4 views0 comments

Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Bud

Nov 28, 2018
3 min

BUDGET

Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Bud

Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often...

2 views0 comments

Regional Companies Can’t Afford an Incompetent CMO

Nov 19, 2018
3 min

NEGOTIATIONS

Regional Companies Can’t Afford an Incompetent CMO

Mid-market companies are more vulnerable than national companies and need to scrutinize their new CMO. According to several sources the...

2 views0 comments

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FRANK GUSSONI

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Retail Media Networks: The Next Revenue Generator for Grocers!

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Retail Media Networks: The Next Revenue Generator for Grocers!

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