- Sep 20, 2022
- 2 min
Why Regional Companies Need Cross-Channel Advertising
Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online...
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- Aug 16, 2022
- 2 min
Regional Companies Need A Unified Planning & Buying Team
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has...
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- May 3, 2022
- 2 min
Regional Businesses Need More Than Performance Marketing to Lift Their Brand
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand reach, to...
8 views0 comments
- Jan 26, 2021
- 3 min
OTT is Over the Top!
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...
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- Mar 5, 2019
- 3 min
4 Media Strategy Elements That Could Prove Costly for a Regional Business
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We...
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- Feb 7, 2019
- 2 min
Negotiations Are Crucial to a Regional Company’s Ad Buy
Skillful negotiations ensure a mid-market company can hang with the big boys! Every agency should negotiate better rates for their...
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