4 Tips for Regional Companies with Shrinking Media Budgets
The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their next annual...
Nov 29, 20202 min read
For Small and Regional Companies, Local Still Matters. It Just looks Different.
No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent and...
Oct 13, 20203 min read
The Math in Media: Digital Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
Oct 5, 20204 min read
The Math in Media: Out of Home Edition
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I...
Sep 28, 20204 min read
The Math in Media: Radio Math
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look at both...
Sep 21, 20204 min read
A Peek Inside Post Pandemic Media Planning
Last week I discussed the need for every company to have a post-pandemic media strategy that can anticipate the uncertainty that is to...
Jun 1, 20204 min read
Client Beware! Your Buy Needs to Benefit You, More Than Your Agency!
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking their clients for a ride and they don’t...
Apr 27, 20205 min read
Regional Companies Gain Little to Nothing by Using Full-Service Agencies
It’s as Logical as Going to Your Optometrist For Brain Surgery! National Companies rarely use only one agency for all their creative,...
Oct 21, 20193 min read
“We’re Good, We Already Work with An Agency.” Why These Words May Come Back to Haunt Regional CMOs
I’ve had the pleasure of working with more than 250 regional company CMOs and VP. of Sales in my career. I’m only going to use them as...
Oct 14, 20193 min read
Augmented Reality Advertising Isn’t the Future. It’s Here!
To Stay Competitive, Regional Companies Should Consider AR Advertising Augmented reality (AR) has quickly grown in the world of...
Oct 7, 20192 min read
5 Things Regional Companies Need to Know When Selecting A Media Buying Agency
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...
Sep 16, 20194 min read
Sexy Looks Like This for a Regional Company’s Media Plan
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable, radio, magazines,...
Aug 12, 20192 min read
For a Regional Brand, Podcasting May Prove as Successful as Influencer Marketing
Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as more and...
Aug 5, 20193 min read
Convenience vs. Creepy: Should Consumers Worry?
Companies that desire your business need to keep it friendly and personal, not creepy! According to the most recent Smart Audio Report...
Jul 23, 20193 min read
Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market...
Apr 1, 20193 min read
Is Blockchain Technology the Future for Regional Companies Media Monitoring?
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery for a...
Feb 18, 20192 min read
Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media...
Feb 14, 20193 min read
5 Media Topics Regional Companies Should Discuss When Interviewing Agencies
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get...
Feb 13, 20193 min read
Regional Companies Can Be Big Losers from a Sterile RFP Process
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency...
Feb 11, 20192 min read
Negotiations Are Crucial to a Regional Company’s Ad Buy
Skillful negotiations ensure a mid-market company can hang with the big boys! Every agency should negotiate better rates for their...
Feb 7, 20192 min read
