- Nov 29, 2020
- 2 min
4 Tips for Regional Companies with Shrinking Media Budgets
The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their next annual...
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- Oct 14, 2020
- 3 min
For Small and Regional Companies, Local Still Matters. It Just looks Different.
No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent and...
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- Oct 6, 2020
- 4 min
The Math in Media: Digital Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
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- Sep 29, 2020
- 4 min
The Math in Media: Out of Home Edition
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I...
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- Sep 22, 2020
- 4 min
The Math in Media: Radio Math
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look at both...
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- Jun 2, 2020
- 4 min
A Peek Inside Post Pandemic Media Planning
Last week I discussed the need for every company to have a post-pandemic media strategy that can anticipate the uncertainty that is to...
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