- May 11, 2021
- 3 min
The Out of Home Comeback!
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in a locked down situation, meant...
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- May 4, 2021
- 3 min
Influencers Are Having an Influence on Both Consumers and Marketers
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
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- Apr 20, 2021
- 2 min
To LinkedIn or Not? It’s becoming the Question!
It’s become apparent to me that our society is one of “use it” until we “abuse it”. What am I talking about? Truth is a hundred things,...
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- Apr 6, 2021
- 3 min
Disappearing Cookies & the “Privacy Sandbox”: This digital targeting dilemma is not child’s play.
It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing third-party cookie...
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- Feb 23, 2021
- 3 min
To Cut or Not to Cut? Which Budget Is the Question!
Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...
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- Feb 16, 2021
- 3 min
Programmatic: It’s not just banner ads anymore!
For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought to be remnant...
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