Nov 28, 20233 min read
Retail Media Networks: The Next Revenue Generator for Grocers!
Retail media networks, or RMNs, are a major trend that grocery store owners cannot afford to ignore. They offer a great opportunity for...
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Nov 14, 20233 min read
The Perfect Pitch. Is There One?
The sales pitch has evolved over the years. It’s not just a pitch anymore, it’s a 100mph fastball. You have only a few minutes to get...
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Oct 24, 20232 min read
Is Brand Consistency Really That Important?
What is brand consistency? Brand consistency means making sure that the way you present your company and what it stands for remains the...
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Sep 26, 20232 min read
The Pros and Cons of Trade Show Investments
Exhibiting your products or services at trade shows can add value to your business. You can meet directly with potential customers and...
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Sep 19, 20232 min read
Shoppers Want a More Personalized Experience from Brands
In today’s retail marketplaces, any type of resistance to the customer experience can lead to lost sales. In fact, according to many...
24 views0 comments
May 1, 20234 min read
Email Marketing: To “Send” or not to “Send” That is the Question
When it comes to creating quality marketing campaigns, email marketing is still a good choice, especially for small business owners. It...
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Mar 13, 20233 min read
Marketing Focus Has to Shift with the New Consumer Trends!
Marketing has faced countless challenges over the past few years, and consumers now expect brands to provide them with a more...
13 views0 comments
Oct 31, 20223 min read
No Preconceived Notions!
I recently listened to a podcast that described the business rivalry between Häagen-Dazs and Ben & Jerry’s ice cream. The two...
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Oct 10, 20222 min read
Some Quick Tips on How to Respond to an RFP Without Fear
Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of business owners, RFPs are...
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Aug 9, 20223 min read
Could the QR Code be the Future of Marketing? ……Again!
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...
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Jun 6, 20223 min read
Regional Companies Shouldn’t Resign Their Website to Facebook
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...
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Feb 22, 20223 min read
To Be Socially Relevant, Regional Companies Need to Publish Content
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...
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Feb 15, 20222 min read
The Demographic Shift in the Craft Beer Industry
Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot and Go with the flow. These are...
24 views0 comments
Dec 14, 20212 min read
Stop Selling and Start Sharing
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...
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Dec 7, 20212 min read
Consumers Want Brands That Unite
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and who or what is wrong....
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Oct 4, 20213 min read
A Sales Team and Not a Sale in Sight!
In my ongoing series discussing salespeople (see prior blogs), I would like to again discuss the personal disconnect many sales teams...
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Sep 20, 20212 min read
It Takes Much More Than a Sales Deck to Make a Good Salesperson!
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for possibly the “lead...
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Sep 13, 20212 min read
You Have Mail
A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than 306 billion emails...
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Sep 6, 20212 min read
By Educating Consumers, Regional Companies Can Grow Their Business
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing...
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Jul 26, 20213 min read
Automation is Missing Three Key Components!
There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen, lead generation companies...
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