3 min read

Deepfake Ads, When Technology Outpaces Intelligence

3 min read

It's What You Learn After You Know It All That Really Counts Part 2

Nov 28, 2023
3 min

Retail Media Networks: The Next Revenue Generator for Grocers!

Retail media networks, or RMNs, are a major trend that grocery store owners cannot afford to ignore. They offer a great opportunity for...

30 views0 comments

Nov 14, 2023
3 min

COMMUNICATIONS

The Perfect Pitch. Is There One?

The sales pitch has evolved over the years. It’s not just a pitch anymore, it’s a 100mph fastball. You have only a few minutes to get...

23 views0 comments

Oct 24, 2023
2 min

BRANDING

Is Brand Consistency Really That Important?

What is brand consistency? Brand consistency means making sure that the way you present your company and what it stands for remains the...

25 views0 comments

The Pros and Cons of Trade Show Investments

Sep 26, 2023
2 min

COMMUNICATIONS

The Pros and Cons of Trade Show Investments

Exhibiting your products or services at trade shows can add value to your business. You can meet directly with potential customers and...

22 views0 comments

Shoppers Want a More Personalized Experience from Brands

Sep 19, 2023
2 min

BRANDING

Shoppers Want a More Personalized Experience from Brands

In today’s retail marketplaces, any type of resistance to the customer experience can lead to lost sales. In fact, according to many...

23 views0 comments

Email Marketing: To “Send” or not to “Send” That is the Question

May 2, 2023
4 min

COMMUNICATIONS

Email Marketing: To “Send” or not to “Send” That is the Question

When it comes to creating quality marketing campaigns, email marketing is still a good choice, especially for small business owners. It...

13 views0 comments

Marketing Focus Has to Shift with the New Consumer Trends!

Mar 14, 2023
3 min

BUDGET

Marketing Focus Has to Shift with the New Consumer Trends!

Marketing has faced countless challenges over the past few years, and consumers now expect brands to provide them with a more...

13 views0 comments

Nov 1, 2022
3 min

PLANNING

No Preconceived Notions!

I recently listened to a podcast that described the business rivalry between Häagen-Dazs and Ben & Jerry’s ice cream. The two...

21 views0 comments

Some Quick Tips on How to Respond to an RFP Without Fear

Oct 11, 2022
2 min

COMMUNICATIONS

Some Quick Tips on How to Respond to an RFP Without Fear

Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of business owners, RFPs are...

6 views0 comments

Could the QR Code be the Future of Marketing? ……Again!

Aug 10, 2022
3 min

COMMUNICATIONS

Could the QR Code be the Future of Marketing? ……Again!

Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...

5 views0 comments

Regional Companies Shouldn’t Resign Their Website to Facebook

Jun 7, 2022
3 min

COMMUNICATIONS

Regional Companies Shouldn’t Resign Their Website to Facebook

Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...

8 views0 comments

To Be Socially Relevant, Regional Companies Need to Publish Content

Feb 22, 2022
3 min

DIGITAL & MOBILE

To Be Socially Relevant, Regional Companies Need to Publish Content

Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...

11 views0 comments

The Demographic Shift in the Craft Beer Industry

Feb 15, 2022
2 min

BRANDING

The Demographic Shift in the Craft Beer Industry

Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot and Go with the flow. These are...

18 views0 comments

Dec 14, 2021
2 min

BRANDING

Stop Selling and Start Sharing

As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...

4 views0 comments

Dec 7, 2021
2 min

BRANDING

Consumers Want Brands That Unite

Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and who or what is wrong....

13 views0 comments

Oct 5, 2021
3 min

COMMUNICATIONS

A Sales Team and Not a Sale in Sight!

In my ongoing series discussing salespeople (see prior blogs), I would like to again discuss the personal disconnect many sales teams...

4 views0 comments

It Takes Much More Than a Sales Deck to Make a Good Salesperson!

Sep 21, 2021
2 min

COMMUNICATIONS

It Takes Much More Than a Sales Deck to Make a Good Salesperson!

It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for possibly the “lead...

3 views0 comments

Sep 14, 2021
2 min

COMMUNICATIONS

You Have Mail

A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than 306 billion emails...

4 views0 comments

By Educating Consumers, Regional Companies Can Grow Their Business

Sep 7, 2021
2 min

BRANDING

By Educating Consumers, Regional Companies Can Grow Their Business

Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing...

8 views0 comments

Automation is Missing Three Key Components!

Jul 27, 2021
3 min

COMMUNICATIONS

Automation is Missing Three Key Components!

There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen, lead generation companies...

4 views0 comments

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FRANK GUSSONI

President & Founder of A3 media.

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Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.

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Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All Part 2

It's What You Learn After You Know It All That Really Counts Part 1

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

CONNECT WITH ME

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FRANK GUSSONI
PRESIDENT & FOUNDER, A3 MEDIA

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