- Aug 10, 2022
- 3 min
Could the QR Code be the Future of Marketing? ……Again!
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...
4 views0 comments
- Aug 2, 2022
- 3 min
Yes, I’ll Dare Say It!
I like making projections and I tend to fancy myself a bit further out on the curve than most. I like to be ahead of current conditions...
5 views0 comments
- Jul 19, 2022
- 2 min
That’s The Way The Cookie Crumbles!
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...
6 views0 comments
- Jul 5, 2022
- 3 min
Playing the TV/CTV/OTT Media Buying Game
After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...
8 views0 comments
- Jun 28, 2022
- 2 min
Does the Advertising Industry Need to Pivot Again?
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients. March of 2020 feels like it was...
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- Jun 7, 2022
- 3 min
Regional Companies Shouldn’t Resign Their Website to Facebook
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...
8 views0 comments