Regional Companies Need A Unified Planning & Buying Team
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has...
Aug 15, 20222 min read
Could the QR Code be the Future of Marketing? ……Again!
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...
Aug 9, 20223 min read
Yes, I’ll Dare Say It!
I like making projections and I tend to fancy myself a bit further out on the curve than most. I like to be ahead of current conditions...
Aug 1, 20223 min read
That’s The Way The Cookie Crumbles!
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...
Jul 18, 20222 min read
Playing the TV/CTV/OTT Media Buying Game
After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...
Jul 4, 20223 min read
Does the Advertising Industry Need to Pivot Again?
Just over two years ago, my agency went through what we referred to as “the pivot phase” for our clients. March of 2020 feels like it was...
Jun 27, 20222 min read
Regional Companies Shouldn’t Resign Their Website to Facebook
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...
Jun 6, 20223 min read
Length Matters! Radio Spots: Designed for Success
Until approximately 15 years ago, most radio ads were priced essentially the same, regardless of their length. It was an inventory-based...
May 23, 20223 min read
Jeepers Creepers… Don’t Get Too Personal
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...
May 17, 20223 min read
The 80/20 Mistake
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...
May 9, 20223 min read
Regional Businesses Need More Than Performance Marketing to Lift Their Brand
Mid-market companies need to add Brand Marketing back into the mix. Because of its ability to measure everything from brand reach, to...
May 2, 20222 min read
There Is More to Advertising Than Great Creative!
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...
Apr 18, 20223 min read
The Real Goals of a Client-Agency Relationship!
Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on advertising budgets,...
Apr 11, 20223 min read
Creative vs. Location: For a Successful OOH Campaign, which is More Important?
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it is true that this form...
Apr 4, 20223 min read
Marketing to Generation Z
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all anyone is talking...
Mar 28, 20223 min read
Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and if an issue arises,...
Mar 8, 20223 min read
Everyone Thinks It’s Easy. It’s Not!
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential clients who truly don’t...
Mar 1, 20223 min read
To Be Socially Relevant, Regional Companies Need to Publish Content
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...
Feb 22, 20223 min read
The Demographic Shift in the Craft Beer Industry
Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot and Go with the flow. These are...
Feb 15, 20222 min read
Where is Everybody and What Are They So Busy Doing?
I’m a straight head on guy, by most accounts. I see a problem, or a goal and I try to rationalize the fastest and most accurate way to go...
Feb 8, 20223 min read
