- Oct 25, 2022
- 3 min
Grow Your Brand by Expanding Your Audience!
Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...
4 views0 comments
- Apr 12, 2022
- 3 min
The Real Goals of a Client-Agency Relationship!
Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on advertising budgets,...
9 views0 comments
- Jan 25, 2022
- 3 min
At Times, Transparency Can Be More Meaningful Than Data!
I’ll be the first to admit, hell I might be the only one willing to admit that there is no perfect media outlet in our industry! Did he...
3 views0 comments
- Nov 2, 2021
- 2 min
Establishing a Target Audience, It’s Easier Than It Sounds!
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...
7 views0 comments
- Jun 8, 2021
- 3 min
Data…Can Be a Marketing Departments Worst Enemy!
I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...
21 views0 comments
- Dec 8, 2020
- 2 min
Establishing a Target Audience, It’s Easier Than It Sounds!
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...
3 views0 comments