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Grow Your Brand by Expanding Your Audience!

Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...

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The Real Goals of a Client-Agency Relationship!

Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on advertising budgets,...

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At Times, Transparency Can Be More Meaningful Than Data!

I’ll be the first to admit, hell I might be the only one willing to admit that there is no perfect media outlet in our industry! Did he...

RESEARCH

Jan 25, 20223 min read

Establishing a Target Audience, It’s Easier Than It Sounds!

Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...

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Data…Can Be a Marketing Departments Worst Enemy!

I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...

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Establishing a Target Audience, It’s Easier Than It Sounds!

Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...

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Creating a Compelling Campaign is the Proper Mix of Creative and Media

Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme focus on your...

SOCIAL

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For Small and Regional Companies, Local Still Matters. It Just looks Different.

No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent and...

DIGITAL & MOBILE

Oct 13, 20203 min read

The Math in Media: Out of Home Edition

There are many different ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I...

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The Math in Media: Radio Math

There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look at both...

PLANNING

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Marketing and Advertising Are Two Different Things…

You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...

COMMUNICATIONS

Jul 14, 20202 min read

5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy

A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social media outlets....

PLANNING

Mar 18, 20193 min read

4 Media Strategy Elements That Could Prove Costly for a Regional Business

Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We...

BUDGET

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The Benefits of Online Radio Advertising for Regional Companies

Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...

BUDGET

Feb 12, 20192 min read

Regional Companies Can Be Big Losers from a Sterile RFP Process

Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency...

NEGOTIATIONS

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Why Regional Companies Should Embrace In-App Advertising

More and more mid-market companies need to find ways to gain a greater share of voice and engage with users on a personal level. Facebook...

DIGITAL & MOBILE

Feb 6, 20192 min read

TV Adjacency Issues Can Be Big Problems for Regional Companies

Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for...

TRADITIONAL

Feb 4, 20193 min read

The Importance of Vetting Digital for Regional Companies

Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more...

DIGITAL & MOBILE

Jan 21, 20192 min read

Is There a Better Way to Utilize Added Value in Regional Media Buying?

Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and results. Whether...

PLANNING

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Regional Companies Beware of Automated Reconciliations Alone

Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is the...

TRAFFICKING

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FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.

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YOU MAY HAVE MISSED

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All Part 2

It's What You Learn After You Know It All That Really Counts Part 1

Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

Grow Your Brand by Expanding Your Audience!

The Real Goals of a Client-Agency Relationship!

At Times, Transparency Can Be More Meaningful Than Data!

Establishing a Target Audience, It’s Easier Than It Sounds!

Data…Can Be a Marketing Departments Worst Enemy!

Establishing a Target Audience, It’s Easier Than It Sounds!

Creating a Compelling Campaign is the Proper Mix of Creative and Media

For Small and Regional Companies, Local Still Matters. It Just looks Different.

The Math in Media: Out of Home Edition

The Math in Media: Radio Math

Marketing and Advertising Are Two Different Things…

5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy

4 Media Strategy Elements That Could Prove Costly for a Regional Business

The Benefits of Online Radio Advertising for Regional Companies

Regional Companies Can Be Big Losers from a Sterile RFP Process

Why Regional Companies Should Embrace In-App Advertising

TV Adjacency Issues Can Be Big Problems for Regional Companies

The Importance of Vetting Digital for Regional Companies

Is There a Better Way to Utilize Added Value in Regional Media Buying?

Regional Companies Beware of Automated Reconciliations Alone

CONNECT WITH ME

LET'S BE FRANK VIDEOS

SUBSCRIBE TO THE BLOG

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