3 min read

Retail Media Networks: The Next Revenue Generator for Grocers!

3 min read

The Perfect Pitch. Is There One?

Oct 24, 2022
3 min

Grow Your Brand by Expanding Your Audience!

Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...

2 views0 comments

The Real Goals of a Client-Agency Relationship!

Apr 11, 2022
3 min

PLANNING

The Real Goals of a Client-Agency Relationship!

Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on advertising budgets,...

7 views0 comments

At Times, Transparency Can Be More Meaningful Than Data!

Jan 25, 2022
3 min

RESEARCH

At Times, Transparency Can Be More Meaningful Than Data!

I’ll be the first to admit, hell I might be the only one willing to admit that there is no perfect media outlet in our industry! Did he...

1 view0 comments

Establishing a Target Audience, It’s Easier Than It Sounds!

Nov 1, 2021
2 min

PLANNING

Establishing a Target Audience, It’s Easier Than It Sounds!

Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...

5 views0 comments

Data…Can Be a Marketing Departments Worst Enemy!

Jun 7, 2021
3 min

DIGITAL & MOBILE

Data…Can Be a Marketing Departments Worst Enemy!

I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...

15 views0 comments

Dec 8, 2020
2 min

PLANNING

Establishing a Target Audience, It’s Easier Than It Sounds!

Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...

1 view0 comments

Creating a Compelling Campaign is the Proper Mix of Creative and Media

Dec 1, 2020
3 min

SOCIAL

Creating a Compelling Campaign is the Proper Mix of Creative and Media

Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme focus on your...

6 views0 comments

For Small and Regional Companies, Local Still Matters. It Just looks Different.

Oct 13, 2020
3 min

DIGITAL & MOBILE

For Small and Regional Companies, Local Still Matters. It Just looks Different.

No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent and...

2 views0 comments

Sep 28, 2020
4 min

BUDGET

The Math in Media: Out of Home Edition

There are many different ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I...

2 views0 comments

Sep 21, 2020
4 min

PLANNING

The Math in Media: Radio Math

There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look at both...

7 views0 comments

Marketing and Advertising Are Two Different Things…

Jul 14, 2020
2 min

COMMUNICATIONS

Marketing and Advertising Are Two Different Things…

You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...

3 views0 comments

5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy

Mar 18, 2019
3 min

PLANNING

5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy

A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social media outlets....

2 views0 comments

4 Media Strategy Elements That Could Prove Costly for a Regional Business

Mar 5, 2019
3 min

BUDGET

4 Media Strategy Elements That Could Prove Costly for a Regional Business

Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We...

4 views0 comments

The Benefits of Online Radio Advertising for Regional Companies

Feb 12, 2019
2 min

BUDGET

The Benefits of Online Radio Advertising for Regional Companies

Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...

5 views0 comments

Regional Companies Can Be Big Losers from a Sterile RFP Process

Feb 11, 2019
2 min

NEGOTIATIONS

Regional Companies Can Be Big Losers from a Sterile RFP Process

Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency...

2 views0 comments

Why Regional Companies Should Embrace In-App Advertising

Feb 6, 2019
2 min

DIGITAL & MOBILE

Why Regional Companies Should Embrace In-App Advertising

More and more mid-market companies need to find ways to gain a greater share of voice and engage with users on a personal level. Facebook...

2 views0 comments

TV Adjacency Issues Can Be Big Problems for Regional Companies

Feb 4, 2019
3 min

TRADITIONAL

TV Adjacency Issues Can Be Big Problems for Regional Companies

Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for...

2 views0 comments

The Importance of Vetting Digital for Regional Companies

Jan 21, 2019
2 min

DIGITAL & MOBILE

The Importance of Vetting Digital for Regional Companies

Mid-market companies need to make wise decisions when investing in digital, and that starts with their agency’s expertise. There are more...

2 views0 comments

Is There a Better Way to Utilize Added Value in Regional Media Buying?

Jan 17, 2019
2 min

PLANNING

Is There a Better Way to Utilize Added Value in Regional Media Buying?

Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and results. Whether...

2 views0 comments

Regional Companies Beware of Automated Reconciliations Alone

Jan 14, 2019
2 min

TRAFFICKING

Regional Companies Beware of Automated Reconciliations Alone

Agencies that only use automated traffic systems for reconciliations may be losing clients money, lots of it. Media buying is the...

2 views0 comments

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FRANK GUSSONI

President & Founder of A3 media.

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Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is there One?

Is Brand Consistency Really That Important?

Retail Media Networks: The Next Revenue Generator for Grocers!

The Perfect Pitch. Is There One?

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