- Sep 6, 2022
- 3 min
The Future of Software Automation within Marketing and Media Buying
AI and Tech are key but not everything! With the inception of new technology features such as Siri, Amazon’s Alexa, Tesla, and others, we...
14 views0 comments
- Aug 2, 2022
- 3 min
Yes, I’ll Dare Say It!
I like making projections and I tend to fancy myself a bit further out on the curve than most. I like to be ahead of current conditions...
7 views0 comments
- Apr 5, 2022
- 3 min
Creative vs. Location: For a Successful OOH Campaign, which is More Important?
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it is true that this form...
31 views0 comments
- Feb 22, 2022
- 3 min
To Be Socially Relevant, Regional Companies Need to Publish Content
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...
12 views0 comments
- Jan 25, 2022
- 3 min
At Times, Transparency Can Be More Meaningful Than Data!
I’ll be the first to admit, hell I might be the only one willing to admit that there is no perfect media outlet in our industry! Did he...
3 views0 comments
- Jul 20, 2021
- 2 min
A Real-Life Lesson of Traditional Media’s Effectiveness!
For the past decade it seems all we hear about is the virtues of digital media and the death of traditional media. Just to be clear, I...
6 views0 comments